Sydney, Australia – Bastion’s production house Bastion Films has rebranded as Bastion Make to reflect its newly expanded production capabilities, including an in-house production studio with more than 30 on-site craft specialists offering clients cost-effective, 360-degree content and campaign delivery.
The creation of Bastion Make further cements Bastion’s new world agency model – one business with many services, deep expertise in each one, and wide thinking across the breadth of the communications spectrum providing clients with a ‘one-stop’ streamlined offering.
With this, in-house craft experts with deep expertise in motion, digital, studio and print will be working in tandem across all production disciplines to deliver integrated, end-to-end campaigns, and content delivery for Bastion and direct clients. The upgraded studio also allows all editing, grading, and VFX to be done internally in Bastion Make’s post-house, creating efficiencies for clients.
The in-house team includes two editors/shooters, two digital producers, a supervising producer, EP of digital, a print producer, a finished artist, animators, production company producers, traditional agency producers, and animation producers.
Further boosting the new 360 model, Bastion Make has also announced the senior appointment of Galadriel Roussos as executive producer for Sydney. A seasoned EP, Roussos brings deep expertise gained through over 20 years of experience working in broadcast, networks, and events, including four years at Foxtel.
As part of the national model rollout, Bastion Make has also built a team in Melbourne, with an EP – Kaelene Morton leading the charge, editor – Dave Wade, and producer – Ravenna Bouckaert, accessing the centralised production and post studios and craft experts to deliver 360 campaigns for Melbourne-based clients.
Jacqueline Archer, Bastion Make’s managing director, shared that the team is now big enough to execute 360 campaign solutions in-house while retaining the fluidity and agility to still work as a collaborative delivery group.
“Best in class craft and quality execution is at the heart of what we do. Because our experts are in-house, we can deliver integrated solutions that are insight-driven, impactful and cost-effective with ease. Clients don’t need to talk to ten different departments. They talk to one, whatever their content and production needs,” said Archer.
Meanwhile, Jack Watts, group CEO of Bastion, said, “Out of the wide range of services we provide to our clients, content production in all its forms is the one thing every client responds saying they need more of, and delivered in a faster, better model. This is what has driven our significant investment in people and both physical and digital infrastructure to rapidly expand our capabilities.”
Bastion Make is also currently expanding into the other Bastion markets of New Zealand and the USA.