Marketing Featured ANZ

Bastion’s production house Bastion Films rebrands as Bastion Make

Sydney, Australia – Bastion’s production house Bastion Films has rebranded as Bastion Make to reflect its newly expanded production capabilities, including an in-house production studio with more than 30 on-site craft specialists offering clients cost-effective, 360-degree content and campaign delivery.

The creation of Bastion Make further cements Bastion’s new world agency model – one business with many services, deep expertise in each one, and wide thinking across the breadth of the communications spectrum providing clients with a ‘one-stop’ streamlined offering.

With this, in-house craft experts with deep expertise in motion, digital, studio and print will be working in tandem across all production disciplines to deliver integrated, end-to-end campaigns, and content delivery for Bastion and direct clients. The upgraded studio also allows all editing, grading, and VFX to be done internally in Bastion Make’s post-house, creating efficiencies for clients.

The in-house team includes two editors/shooters, two digital producers, a supervising producer, EP of digital, a print producer, a finished artist, animators, production company producers, traditional agency producers, and animation producers.

Further boosting the new 360 model, Bastion Make has also announced the senior appointment of Galadriel Roussos as executive producer for Sydney. A seasoned EP, Roussos brings deep expertise gained through over 20 years of experience working in broadcast, networks, and events, including four years at Foxtel.

As part of the national model rollout, Bastion Make has also built a team in Melbourne, with an EP – Kaelene Morton leading the charge, editor – Dave Wade, and producer – Ravenna Bouckaert, accessing the centralised production and post studios and craft experts to deliver 360 campaigns for Melbourne-based clients.

Jacqueline Archer, Bastion Make’s managing director, shared that the team is now big enough to execute 360 campaign solutions in-house while retaining the fluidity and agility to still work as a collaborative delivery group.

“Best in class craft and quality execution is at the heart of what we do. Because our experts are in-house, we can deliver integrated solutions that are insight-driven, impactful and cost-effective with ease. Clients don’t need to talk to ten different departments. They talk to one, whatever their content and production needs,” said Archer.

Meanwhile, Jack Watts, group CEO of Bastion, said, “Out of the wide range of services we provide to our clients, content production in all its forms is the one thing every client responds saying they need more of, and delivered in a faster, better model. This is what has driven our significant investment in people and both physical and digital infrastructure to rapidly expand our capabilities.”

Bastion Make is also currently expanding into the other Bastion markets of New Zealand and the USA.

Platforms Featured Global

Shutterstock has now extended its brand to offer full creative services

Sydney, Australia – This is probably what one would call a “plot twist” – everyone’s beloved stock images and videos collection Shutterstock has now extended its brand to launch an end-to-end custom creative services for brands called Shutterstock Studios. 

The new creative division will offer brands custom, high-quality content matched with production tools and services at scale. Services will provide data-driven content strategy, full-scale production, brand storytelling, and amplification

With Shutterstock’s network boasting of over 1 million contributors in photography, cinematography, and production across 100 countries, the new studios aims to provide custom content across various creative storytelling measures, from brand storytelling, full production services, creative ideation, storyboarding, script writing as well as talent booking, influencer management and post-production.

“The launch of Shutterstock Studios is a milestone moment for our company. Through our talented global network of photographers, cinematographers, and contributors who provide an unending catalog of premium content, we’re able to build this global production studio and expand our services,” said Shutterstock CRO Jamie Elden.

Alongside the service launch, Shutterstock also announced the service’s head of global production, Aiden Darné. Prior to his new appointment, he was senior vice president of production at Vice Media Group and vice president of production at Viacom, a mass media conglomerate.

“I’m thrilled to join Shutterstock at such an exciting time for the company, since now more than ever, there is huge demand for a global production infrastructure that’s underpinned by a hyper local point of view. Shutterstock Studios is uniquely positioned to succeed within this marketplace with it’s vast and varying global network of contributors and creatives. It has a bright future and I’m honored to have been brought on to build out Shutterstock’s best in class production offering,” Darné said. 

Elden commented, “Under the helm of our new Head of Global Production, Aiden Darné, we’re looking forward to creating innovative content to all of our valued partners, brands, agencies and entertainment industry.”