Tag: product innovations

Singapore – International brewer Heineken has announced the setting up of its global innovation hub in Singapore today. Supported by the Singapore Economic Development Board (EDB), the hub is part of the brewer’s global network of five innovation hubs and will enhance collaboration across global, regional and market levels to deliver global innovations that fulfil unmet and emerging consumer needs.

The hub will also contribute to Heineken’s plan to deliver disruptive and scalable product innovations and double Heineken’s innovation rate by 2025. Its goal is to shape the future of beer and beyond to win the hearts of consumers.

Tapping into breweries and pilot plants across operating companies in APAC and research partners in Singapore, the innovation hub team will drive Heineken’s APAC innovation strategy and lead product development projects. 

Collaborating with Singapore’s ecosystem of flavour houses, R&D labs, and institutes of higher learning will help generate IP, build capabilities, and facilitate knowledge transfer.

Jacco van der Linden, regional president for APAC at Heineken, said, “Our APAC innovation hub will allow us to aggregate clusters of consumer data across the region, distil key insights, and translate this into opportunities for innovation. This is a game-changer for us, and we will work with our partners to create new and exciting experiences for consumers like Heineken Silver and the recently launched Tiger Soju Infused Lager. We also thank EDB for their support and look forward to working with them as we accelerate our innovation efforts.”

Meanwhile, Fong Pin Fen, vice president and head of consumer at EDB, commented, “Singapore welcomes Heineken’s decision to tap on our food and beverage innovation capabilities with its APAC innovation hub setup here. Heineken’s new set-up is now part of a vibrant innovation ecosystem of globally leading brands engaging in new product development from Singapore.”

She added, “It will create exciting job opportunities for our talent and collaboration opportunities for our research institutes and startup community. We look forward to the new products being developed out of the APAC Innovation Hub to cater to global markets from Singapore.”

Kuala Lumpur, Malaysia – MyMy, a proudly Malaysia-made fintech, has announced its new card and app features as it gears up for targeted beta testing in 2022.

The fintech offers a numberless prepaid card that enhances the security of physical payment transactions. As for online transactions, MyMy introduces a seamless biometric feature to authenticate transactions – an element of security that replaces risks associated with other cumbersome authentication methods. 

Furthermore, MyMy users can enjoy additional quick control abilities on its app such as lock card, pin reset, on and off control for overseas, and online and contactless transactions, as well as allowance and limit setting for ATM withdrawals.

Joe McGuire, MyMy’s co-founder, noted that they take the rise of digital payment fraud and online scams very seriously. 

“That’s why we’ve identified the necessity to implement biometric features as part of our security measures, and very soon, facial recognition capabilities as well. Our numberless card also provides enhanced security to reduce fraudsters from committing unauthorized purchases,” said McGuire.

Kishore Samuel, MyMy’s co-founder and CEO, shared that the team is currently working diligently on perfecting MyMy’s app and product offerings.

“We are also well in progress to kick-off the new year with our Beta Testing phase which will involve our very supportive and enthusiastic pre-registered users. We are organized for growth, and there is going to be much innovation and opportunity from MyMy moving forward,” said Samuel.

MyMy has also announced that from 15 to 25 December 2021, it will be giving away RM100 credit with MyMy’s 10-Day Christmas Countdown Challenge this Christmas season. This is a special 10-day seasonal campaign limited to participating contestants who successfully collect winning points by referring a minimum of 10 friends to register at MyMy’s website, as well as by following MyMy’s social media platforms on Instagram, Facebook, LinkedIn, and Twitter.