Technology Featured South Asia

Mobile marketing Whistle launches hyper-local message marketing via PIN Code

Bengaluru, India – Local-based mobile marketing startup Whistle has announced the launch of its PIN code feature in its platform to target hyper-localized marketing strategies for locals.

The feature, which utilizes the country’s Postal Index Number (PIN), allows marketers to specifically target local audiences that may be interested in a marketing campaign using data sets catered to the endpoint PIN code. 

This allows marketers to directly promote their campaign to consumers in the form of promotions like deals, discounts & Diwali bumper offers, introducing new goods & products, offering home delivery service, special opening hours during festivals & occasions, and many others.

“With most businesses being severely impacted by the pandemic across the country, small size firms, entrepreneurs and shop keepers are particularly struggling to stay afloat. Our aim is to empower these enterprises digitally through MarTech; help them overcome such obstacles and grow their businesses by making marketing technology tools available at an affordable cost,” Satya Kiran, CEO of Whistle said.

Launched in 2019, the company has since then ventured into providing martech solutions for its clients.

Technology Featured South Asia

Mondelez India urges ‘Goodness’ this Diwali, through hyper-localized ad campaign supporting local retailers

India – To promote local businesses in the middle of the country’s annual festival of lights Diwali, Mondelez India launches a hyper-localized ad campaign that will encourage local promotion of local retailers across India.

The ad campaign leverages artificial intelligence to promote geo-targeted visibility of more than 1800 participating local retailers, across over 260 pin codes in the country. 

Initially, the video ad campaign depicts an Indian family rejoicing in the festivity of Diwali, while highlighting the gifts being given are from local businesses. The video campaign ends with the message “When all of us support our local stores, all of us can have a Happy Diwali.” Custom video ads are also produced for certain areas to promote local businesses.

“Throughout festivities exchanging gifts and sweets holds a significant emotional value and embarks the beginning of a new era, and it makes us extremely proud about the fact that we humbly found a place in this small, yet important tradition.  Moreover, this year, than any other warrants for acts that signify new beginnings and the potential  of goodness in an imperfect world, and our recent Cadbury Celebrations campaign infuses this  thought at the back of evoking generosity,”  commented Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India. 

Context video for the hyper-localized ad campaign.

The campaign will run until the 15th of November, a day after the initial observance of Diwali.