Marketing Featured Southeast Asia

GrabFood Indie Eats expands nationwide

Philippines – Indie Eats, GrabFood’s latest merchant discoverability program, has announced its nationwide expansion to spotlight small yet promising and quality food businesses. From Pampanga to Cebu to Davao and many more areas, Grab customers can now better appreciate local entrepreneurs as well as take advantage of their offerings.

The Indie Eats expansion comes just two months after it was launched in March, with the goal of assisting Grab’s vast community of small and local merchant-partners.

To celebrate the expansion, Indie Eats ambassadors social media personality Sassa Gurl and Filipino-French chef and YouTube content creator Erwan Heussaff re-united for part two of their entertaining yet unforgettable first encounter – and, much like how Indie Eats takes on the whole country. On their latest YouTube vlog, Sassa goes global with an unexpected and surprise appearance by Nico Bolzico in a meeting of the AFAMs

Aside from the new vlog, Indie Eats has also encouraged consumers to munch some of the newly-added merchant-partners to the program; Pampanga: Amazing undiscovered dishes await from new Indie Eats merchant-partners, Ollie’s Burger, Simple Morning by Station Cafe, and Kuya Jeck’s Tapsilogan!, Cebu: Try out something new and unexpected with the likes of Martin’s Burger House, Wow Lugaw, and Mojo Milktea!, Davao: Support your local quality small businesses with just a few taps and order from Patel’s Food Hub, Gotokai, and Dabao Buns!

Meanwhile, GrabFood is also currently holding their #IndieEatsReview challenge on TikTok, running until June 15, 2022! Where consumers can upload a video of themselves trying any Indie Eats offering and tag @grabfoodph to get a chance to win a year’s worth of GrabFood vouchers.