Sydney, Australia – Out-of-home (OOH) media company JCDecaux in Australia has promoted Morgan Hannaford and Gemma Watkins to the roles of sales director in the state of New South Wales.

Hannaford will take on responsibility for direct clients and independent agency groups, while Watkins will lead the teams working with global agency holding groups.

Gemma Watkins takes up her role immediately, whileMorgan Hannaford will commence in January 2022 upon her return from parental leave.

Hannaford’s 13 years in media have been aligned to delivering customer solutions in the direct and independent agency space. Meanwhile, Morgan’s flair for collaboration and results has driven key partnerships with the Independent Media Agencies Australia (IMAA), and some of Australia’s biggest brands.

John Harris, who was recently promoted to the role of general manager for sales at JCDecaux Australia, commented, “Gemma [Hannaford] is the ultimate team player, who leads by example. A former media salesperson of the year award winner, Gemma has a natural ability to problem solve for her clients, and consistently drives high levels of customer satisfaction with experience working on key holding groups Mediabrands, Omnicom and dentsu.”

He added, “Morgan’s energy and professionalism is a huge asset for JCDecaux. She is driven to achieve results for her customers and has nurtured a group of highly talented salespeople in such an important area for the business.”

Harris further stated that the two appointees have market-leading high-performance reputation, with a connected culture mentality at the core of their strengths, adding that they are truly excited to see them lead the NSW sales team.

JCDecaux Australia has seen a lineup of appointments this year, including Amanda Munce as head of campaign execution and Oliver Newton as chief sales officer.

Hong Kong – Out-of-home media company Asiaray has partnered up with adtech The Trade Desk and advertising platform Magnite in offering a programmatic digital out-of-home (DOOH) transactional platform to ease up DOOH media trade across online and offline platforms, benefiting marketers in the process.

The newest partnership is in line with Asiaray’s ongoing Offline and Online New Media Strategy, which seeks creating connection between offline DOOH media and programmatic advertising.

With Magnite’s omnichannel sell-side advertising platform, Asiaray will be able to advertise DOOH billboards in Hong Kong via The Trade Desk, which then provides marketers additional media buying options as well as creating a new channel for Asiaray to reach out to potential online marketers worldwide.

“Given the proliferate growth of DOOH, we are delighted to have secured new programmatic cooperation with two of the world’s major adtech players – Magnite and The Trade Desk. This campaign makes a key milestone for Asiaray’s Offline and Online New Media Strategy, which created a strong connection between offline DOOH media and online advertisement buying,” said Vincent Lam, founder, chairman and executive director of Asiaray.

He also added, “What is more, the cooperation will provide us a chance to reach out to a different group of usual online advertisers, thus to expand our clientele and eventually expand the Group’s penetration in the market. Looking ahead, Asiaray will continue to work closely with our partners to develop even more effective media solutions for advertisers to generate greater value for the campaign.”

The new partnership also entails facilitating advertisers with technology supporting audience segmentation and verification measurement to adopt a flexible way for buying and to help brands to deliver a more targeted, unified and holistic experience to consumers.

“This campaign shows the immense possibilities for buyers when combining a high impact format like DOOH with the automated buying of Programmatic Guaranteed, which still allows flexible targeting but guarantees access to premium inventory. We are proud to have worked with our partners to facilitate this important milestone, and look forward to running more campaigns in the near future,” said Yogesh Sehgal, country manager for Magnite Asia.

On the other hand, Doug Choy, senior director for inventory partnerships at The Trade Desk, said, “In this world of new technologies, programmatic buying in advertising is certainly a growing trend, and The Trade Desk is delighted to partner with Asiaray and Magnite to introduce our first offline media resources. Marketers now have the opportunity to access inventory for DOOH billboards in Hong Kong through our platform, thereby helping them achieve their greater business objectives. In all, we are very excited in our continued partnership with Asiaray as we help advertisers shift to programmatic buying.”

Australia – Australia-based cinema and outdoor advertising firm Val Morgan Outdoor (VMO) has evolved its audience measurement platform DART to determine hourly audience data at a screen level, across the locations at which it runs ads such as in retail, health club, and petro-convenience environments. The enhancement is in collaboration with independent marketing effectiveness consultancy Data2Decisions

VMO has already integrated promising features on the previous version of DART such as being able to track those viewing content based on age and gender and the ability to highlight facial features and determine moods. Dubbed as DART R&F, the newly improved platform combines VMO’s facial analytics data with third-party consumer data and machine learning, with its tech building impression scores as well.

“DART represents an enormous wealth of human interaction data that, when calibrated against third-party and independent data sources, it provides a highly accurate and scalable view of true audiences at VMO locations,” said Paul Butler, managing director at VMO.

Meanwhile, the partnership with Data2Decisions will see the consultancy building and verifying the platform’s audience reach methodology, which from today will apply to all campaigns.

Managing Partner of Data2Decisions John Price said, “Using the latest machine learning techniques to combine datasets, we were able to create a prediction model of specific audiences by the hour at an individual screen level. This has helped us, in partnership with VMO, to create reach and frequency calculations that provide the most robust measure of OOH audiences to date.”