Marketing Featured South Asia

Omnicom Media Group India to manage integrated media business of Electrolux

Mumbai, IndiaOmnicom Media Group (OMG) India has been appointed to manage the integrated media mandate of Electrolux, a global brand for home and kitchen appliances. OMG will be in charge of developing end-to-end media solutions for the brand. 

The Swedish powerhouse, Electrolux, is set to make waves in the Indian market with its range of premium products, leveraging the agency’s analytics and insight-driven tools. Electrolux has catered to consumers for more than 100 years with its elegant Scandinavian design coupled with innovative technology.  Now, it is establishing its brand in India. 

According to OMG, they are excited to help Electrolux scale to new heights by drawing on its talent, strategic capabilities, and data-driven approach as the brand ramps up its proposition and presence in India to achieve sustainable growth.

Last July, OMG India named Anand Chakravarthy as its new chief growth officer.