Marketing Featured Southeast Asia

Virtue boosts creative team at SG hub, appoints Nuno Dores to leadership

Singapore – Virtue, the creative agency powered by VICE, has announced the appointment of Nuno Dores as the new associate creative director to further strengthen the creative team of its Singapore Hub. His appointment comes after award-winning creative Hayden Scott joins Virtue as senior creative director at its India agency based in Mumbai. 

Dores brings with him extensive experience at leading creative agencies in China, having worked at Ogilvy Shanghai and BBH Shanghai on brands including Korean Air, Shiseido, ABInBev, and Google. 

With Dores’ new role, he will be responsible for building work that stands out and changes perspectives and makes people think and act differently, which is aligned to Virtue’s mission to build brands from the inside of culture. He will also be playing a senior role in Virtue’s soon to be launched internship program. 

Ciaran Bonass, executive creative director of Virtue, shared, “It’s clear that Nuno is an avid ad person. His knowledge and love of our industry is prevalent. But what he brings in abundance is a unique perspective on very present cultural issues and creative tension points that are formed from creative excellence and big upstream ideas.”

Dores commented, “I was raised on VICE videos. So in my mind, there was always this fascination with what happens in culture and how it is brought to life in such an engaging manner. To now have the opportunity to work in an agency powered by VICE – and see what happens in culture before everyone else – it’s truly phenomenal.”

In December, former BBH executive Victoria Fernandez joined Virtue’s regional headquarters in Singapore as business director, with additional hires to be announced soon.