Tag: Nickelodeon

Singapore – Telecommunications company Singtel has recently announced its partnership with television channel Nickelodeon to launch an electronic waste recycling campaign to raise greater awareness of the impact of e-waste on the planet, and how recycling helps in reducing one’s environmental footprint.

Dubbed ‘Go Green with the Turtles’, the integrated campaign features Nickelodeon’s Teenage Mutant Ninja Turtles, encouraging members of the public to drop off their unwanted electronic devices at designated recycling bins at selected Singtel shops.

With the campaign running from December 1,2023 to February 29, 2024, the items will be refurbished by Engineering Good, Singtel’s non-profit device circularity partner, and distributed to vulnerable communities so that they too can enjoy the benefits of a digital lifestyle. 

The campaign includes a series of animated videos featuring the Turtles rallying viewers to become “eco-ninjas” and join them in their mission to reduce e-waste, or as they call it, ‘technotrash’.

These will be aired on Nickelodeon as well as other English channels on Singtel TV, Singtel TV GO and the CAST app, Singtel and Nickelodeon’s social media channels, as well as four Singtel shops. There will also be a booth at Singapore Comic Con where visitors can meet their favourite Turtle heroes, take part in challenges to win attractive prizes and enjoy event-exclusive freebies. Singtel customers get 10% off tickets to the convention.

Talking about the campaign, Diana Chen, managing director, customer management at Singtel Singapore, said, “Singtel is committed to playing its part to bring about a greener future. In keeping with our goal of achieving net zero by 2045, we’ve been taking active steps to improve our energy efficiency across our mobile base stations, increase the use of renewable energy sources and reduce packaging to minimise our environmental impact.”

“We’re pleased to partner like-minded organisations such as Nickelodeon and Engineering Good to raise greater awareness of climate change and device circularity among the public. We want to inspire more people, especially families with kids, to take steps, no matter how small, to fight the effects of the climate crisis,” she added.

Sydney, Australia – Australian television (TV) channel provider Fetch has announced that two channels will be added to its AU$6/month ‘Kids Pack’ channel package, namely BBC Kids and Nick Music.

BBC Kids is the kids-oriented channel from the British Broadcasting Corporation (BBC) in the United Kingdom, and features kid-oriented comedy and entertainment shows such as dance drama ‘The Next Step’, football drama Jamie Johnson featuring cameos by some of the UK’s biggest soccer stars; adaptations of British comedian David Walliams’ hilarious best-selling children’s novels Gangsta Granny and Mr Stink, among others.

BBC Kids, targeted at kids age 6 to 10, is the seventh channel to be added in Fetch’s channel list of BBC Channels, including BBC First, UKTV, BBC Earth, BBC Brit, BBC World News, and CBeebies on the Fetch service. Fetch also recently added subscription video on demand (SVOD) service BritBox, which is a JV between BBC Studios and fellow British media company ITV.

On the other hand, Nick Kids is a dedicated 24-hour music channel for kids by the kids channel Nickelodeon, featuring chart-topping hits by the world’s most popular artists, from Ariana Grande, The Weeknd, Sia and Taylor Swift.

Tim Christlieb, director of branded services at BBC Studios ANZ, said, “We are delighted to launch this new virtual playlist channel on Fetch which fits perfectly with our pre-school channel CBeebies, offering a destination for older kids to enjoy a diverse range of programming all with the hallmark of BBC quality.” 

Sam Hall, chief content and commercial officer at Fetch TV, commented, “Fetch TV is excited to be the Australian launch partner for BBC Kids, and to further extend our partnership with BBC Studios demonstrating our commitment to offering quality British content.” 

Slated for launch on April 24th, Nick Kids joins fellow channels Nickelodeon and Nick Jr., bringing the total ViacomCBS subscription channels on the platform to nine, including Spike, Comedy Central, MTV, MTV Classic, MTV Music and MTV Dance. 

“We know Aussie kids love music, so we wanted to create a safe place for them to be able to watch their favorite artists and listen to chart-topping hits from around the world, curated just for them. Nick Music is a channel kids will love, and parents can trust,” said Beverley McGarvey, chief content officer and EVP for ANZ at ViacomCBS.

BBC Kids and Nick Music will fill in the void kid channels Cartoon Network and Boomerang will leave, as they announced that they will be leaving the Fetch platform on April 23.