Tag: Mothers' Day
![[Campaign] StarHub MumGPT](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-StarHub-MumGPT.jpg)
Singapore – StarHub has launched “MumGPT”, a Mother’s Day social campaign that playfully reframes mothers as the original answer engines. The campaign arrives as brands across the region race to attach themselves to the AI boom, often with varying degrees of subtlety. . At the centre of the campaign...
![[Creative Work] Suzuki AU x Mother's Day](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Suzuki-AU-x-Mothers-Day.jpg)
Melbourne, Australia – Suzuki Australia is steering its latest retail campaign towards value-conscious Australian consumers, positioning the Suzuki Swift Hybrid as a practical Mother’s Day purchase as households continue to watch fuel and living costs closely. Developed with independent creative agency...
India – To mark Mother’s Day, DCM Shriram Foundation has launched a poignant digital campaign highlighting the urgent issue of high-risk pregnancies and the pressing need for accessible maternal healthcare in rural India. Part of the Foundation’s Khushali Sehat (Mother & Child Health Program), the...
India – Breaking away from conventional portrayals of motherhood, Vinod Intelligent Cookware has unveiled a poignant Mother’s Day campaign that challenges the long-standing association between mothers and the kitchen. The campaign, developed in partnership with Network Advertising and Ten Films, centres...
Moreover, data from YouGov suggests that younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate event. 71% of Singaporeans who are GenZ consider the day to be a proper occasion, compared to 24% who say otherwise.
In the campaign, KFC Thailand and Wunderman Thompson invited partners and family members to take over household chores as well as caring for the family, and to appreciate everything that their moms do.
The Kwentong Jollibee series has delivered to fans once again, this time with a powerful message to the brave mothers all around the globe.
To celebrate Mothers' Day, Darlie Malaysia has teamed up with FCB to launch 'Expectations', a film about the struggles of motherhood.
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