Tag: Mobile gaming
Singapore – ByteDance is in advanced talks to sell its gaming studio, Shanghai Moonton Technology—the developer of the popular mobile game Mobile Legends: Bang Bang—to Saudi Arabia’s Savvy Games Group in a deal potentially valued at $6–$7 billion. According to Reuters, two anonymous sources familiar...
The report also notes that Meta remained the top platform for global ad spend across casual and hardcore categories, followed by Google and TikTok.
The report also noted that most preferred ad formats, like native ads and in-game product placements, are under-utilised, despite receiving over 80% positive sentiment from players.
The report showed that in 2024, hyper casual games led global installs (27%) but accounted for only 11% of sessions, highlighting high churn. In contrast, action games, with just 10% of installs, drove 21% of sessions and the longest average playtime (45.15 mins), indicating strong retention.
Southeast Asia has solidified its position as the second-largest market for ad media buying in the mobile gaming industry, trailing only the United States (excluding China), according to a report by Mintegral.
Notably, consumer spending in the game was most significant in China, reaching close to $141m over the same period, with the United States following at approximately $8.2m.
Data from data.ai and IDC suggests that while mobile gaming is expected to have a slight decrease of 2% in spend, the platform is still set to surpass $108 billion worldwide in 2023 — maintaining its lead over PC/Mac.
InMobi’s ‘Mobile Gaming Through the Pandemic and Beyond in Southeast Asia 2021’ is our Insight of The Year.
Gametech providers must support marketers to understand how best to approach gaming, supported by research and insights.
This month's most read stories all come from platforms and marketing tech. Get to know each 5 of them.
