Marketing Featured East Asia

WE Red Bridge appointed as comms agency of record of McLaren China

Beijing, China – Integrated communications agency WE Red Bridge has been appointed by automotive brand McLaren in China as its communications agency of record. This appointment will see WE Red Bridge supporting the automaker’s growth in China by increasing brand equity and exposure in the country.

McLaren Automotive is a luxury automotive manufacturer. The company’s product portfolio of GT, supercar, Motorsport, and Ultimate models are retailed through over 100 retailers in over 40 markets around the world.

Nicky Wang, CEO of WE Red Bridge, highlighted how the agency’s strong sector knowledge and a passion for the industry were crucial factors in its appointment.

“Our extensive experience in the luxury, lifestyle and automotive industries was a point of differentiation for WE Red Bridge. This new partnership with McLaren will see us combine our sector experience and leading engagement toolkit of integrated communications, creative planning, consumer insights and analytics to fuel the automotive brand’s growth in China,” said Wang.