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Tag: McLaren

Puma x McLaren F1 2026
PUMA, McLaren ignite fan buzz with beachside race-week activation in Melbourne
Posted on March 10, 2026
by Sharona Nicole Semilla
Melbourne, Australia – Race week in Melbourne strays off the circuit as PUMA and McLaren Racing staged a beachside fan activation called Ignition Beach at St Kilda Beach, bringing together creators and fans from Southeast Asia and Oceania in the lead-up to the new Formula One season. The event drew a...
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Mastercard, McLaren Formula 1 Team introduce ‘Team Priceless’ fan access programme
Mastercard, McLaren Formula 1 Team introduce ‘Team Priceless’ fan access programme
Posted on December 16, 2025
by Teddy Cambosa
Under the initiative, four fans will be selected at each of five race locations during the season. Team Priceless will begin in Melbourne before moving on to Miami, the United Kingdom, Mexico City and Abu Dhabi.
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TREND MICRO X MCLAREN
McLaren Racing announces Trend Micro as official partner of the McLaren Formula 1 team
Posted on September 3, 2025
by Sharona Nicole Semilla
Hong Kong — Trend Micro Incorporated, a global cybersecurity leader, has been named an official partner of the McLaren Formula 1 Team for the remainder of the 2025 season and beyond. Matt Dennington, co-chief commercial officer at McLaren Racing, said: “It is fantastic to have Trend join the McLaren...
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F1 Mastercard
Mastercard named official title partner of McLaren F1 Team ahead of 2026 season
Posted on August 28, 2025
by Lyene Marie Darang
Singapore — McLaren Racing’s Formula 1 team has announced Mastercard as their official naming partner ahead of the 2026 season, setting the team to adopt the name ‘McLaren Mastercard Formula 1 Team’ next year. Aiming to provide fans with more exclusive access and unique experiences, Mastercard also announced...
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TUMI rolls out Turin collection in new campaign featuring Lando Norris
TUMI rolls out Turin collection in new campaign featuring Lando Norris
Posted on October 4, 2024
by Teddy Cambosa
The campaign highlights Lando’s unapologetically playful spirit as he seamlessly balances the world of fast-paced sports with laidback luxury, all while keeping TUMI as his constant companion. 
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K-pop, Singapore Airlines, McLaren dominate brand conversations following recent Singapore GP
K-pop, Singapore Airlines, McLaren dominate brand conversations following recent Singapore GP
Posted on October 3, 2024
by Teddy Cambosa
McLaren topped the charts in overall F1 team's popularity with 91,900 mentions, buoyed by Lando Norris’ stellar victory, which closed the gap to championship leader Max Verstappen. Ferrari and Red Bull followed closely with 84,900 and 83,900 mentions respectively, as global conversations swirled around...
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DP Global shows off McLaren F1 partnership in new film set in Singapore
DP World shows off McLaren F1 partnership in new film set in Singapore
Posted on September 17, 2024
by Teddy Cambosa
The film, aptly titled “Every Second Counts”, showcases the partnership’s dedication to excellence–through meticulous preparation and pushing the boundaries of elite performance–traits reflected by DP World in its ambition to transform the future of global trade.
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WE-Red-Bridge-and-McLaren
WE Red Bridge appointed as comms agency of record of McLaren China
Posted on June 1, 2022
by Kathleen Murata
WE Red Bridge will be supporting McLaren’s growth in China by increasing brand equity and exposure in the country.
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