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Tag: Mattel163

mattel acquire mattel163 2026
Mattel expands digital play portfolio with full acquisition of Mattel163 Studio
Posted on February 19, 2026
by Aliza Carmona
U.S.A. – Mattel, the global play and family entertainment company behind brands like Barbie, Hot Wheels, and UNO, has struck a deal with its joint venture partner NetEase to acquire full ownership of Mattel163, its mobile games studio. Mattel163, launched in 2018, develops digital games based on Mattel’s...
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