Tag: Mattel
U.S.A. – Mattel, the global play and family entertainment company behind brands like Barbie, Hot Wheels, and UNO, has struck a deal with its joint venture partner NetEase to acquire full ownership of Mattel163, its mobile games studio. Mattel163, launched in 2018, develops digital games based on Mattel’s...
United States — Netflix has announced partnerships with global toy companies Mattel and Hasbro to develop a worldwide range of products inspired by its animated film ‘KPop Demon Hunters’. The move marks the first time the streaming platform has appointed two companies as global co-master toy licensees...
India – Mattel, Inc., a global name in toys and family entertainment, has appointed Dream Theatre as the official licensing agency for its iconic brand portfolio across India, Pakistan, Nepal, Bangladesh, and Sri Lanka. Through the new partnership, Dream Theatre will collaborate with top-tier partners...
Developed alongside Mediabrands Content Studio (MBCS), Mattel’s #PuasaPlay features a series of creative games using different Mattel toys that help keep kids entertained and distracted from hunger.
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