Singapore – The immersive space of the metaverse is all the rage now, but the said virtual world with its inherent wellspring of innovation keeps surprising brands and marketers with its capabilities as an interactive platform. With this, it is vital that we keep delving into conversations that would help keep us up to speed and maintain our competence in the metaverse.

MARKETECH APAC, together with consumer intelligence platform Talkwalker, is proud to present the latest industry discussion on marketing in the metaverse. The expansive virtual world gives way for multiple and diverse iterations in the business of marketing, and through a gathering of expert minds in the field, MARKETECH APAC aims to help brands wade their way through the different challenges and opportunities that await them as we enter the new year filled with new trends. 

What’s NEXT 2023: Metaverse Marketing Activations in APAC, which will be held this November 29, 2022, at 2 pm SGT, has roped in brand and marketing leaders that have walked the talk of marketing in the metaverse. Through the webinar, we are going to discuss what has been done, what was deemed effective and not, and what more can we do to keep our consumers engaged and be on top of our game as more players enter and amplify their presence in the metaverse.

This November, learn how you can future-proof your marketing strategies for the metaverse by hearing the insights of Benjamin Soubies, managing director of Talkwalker for JAPAC; Ramakrishnan C.N., managing director & metaverse lead of Accenture Song; Amrita Mallik, vice president of HSBC India; and Chris Gurney, group creative director of Virtue Worldwide.

Soubies will be giving a presentation on Metaverse & Social: How To Effectively Engage Communities where he will deep dive into the sentiment of consumers toward the metaverse: how they think, feel, and do in relation to the highly immersive space. Soubies will also be sharing the top metaverse activations by brands in APAC and how brands can make the best out of the fusion of the two most popular consumer spaces today: metaverse and gaming. 

The panel discussion, The Metaverse – Leading The Charge For Metaverse Marketing Opportunities, will be graced by Ramakrishnan, Mallik, and Gurney. Moderated by Shaina Teope, MARKETECH APAC’s regional editor, the three leaders will be picking each other’s minds and imparting their top insights on how to best launch marketing campaigns in the metaverse. The group of industry leaders will also uncover what consumers have been saying about the most recent trends in the space, and most importantly, enlighten viewers on what brands can expect to see in the virtual ecosystem this 2023. 

Shaina Teope, regional editor of MARKETECH APAC, commented, “MARKETECH APAC has been leading the conversation on the metaverse, and after our comprehensive 3-episode series on the space, we are proud to bring the discussion much further through this industry webinar with our partner, consumer intelligence platform Talkwalker.”

Meanwhile, Benjamin Soubies, managing director of Talkwalker for JAPAC, commented, “As featured in Talkwalker’s latest Social Media Trends 2023 report, the next year will be a critical time for the metaverse. The possibilities for brands are endless, with numerous opportunities to experiment and innovate in the space.” 

He added, “To succeed, brands will need to fortify their tech stack and have a robust system in place to understand the aspirations of consumer communities and how they are engaging in the metaverse. With consumer intelligence, marketers will be able to create authentic and relevant experiences that resonate with their target communities in the virtual reality.” 

Do not miss this very important discussion on one of the pillars of Web 3.0. Gear up for the future developments within the metaverse, and equip yourself with future-proof marketing strategies for 2023. 

Register HERE to secure your spot at the webinar.