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AXA kicks off ‘local hero’ campaign series for environmental awareness

Hong Kong – To commemorate World Environment Day which was celebrated on 5 June, AXA Insurance in Hong Kong and Macau has launched the first film for its ‘Know You Can’ local hero campaign series. 

The ‘Know You Can’ local hero campaign series is a lineup of videos that aims to promote environmental awareness. It hopes to inspire and encourage AXA customers to support and adopt a green lifestyle. AXA has been active in its sustainability advocacy implementing e-services called Emma by AXA which replaces physical policy documents with eStatements or eAdvices. Through the series, the company also aims to encourage consumers to use said services. 

The kick-off video seeks to make a positive difference in the community by sending the message of the value of protecting the earth through ‘confidence, passion, and action’. The pilot film features Lance Lau, a Hong Kong-based 12-year-old youth climate activist, where he sends across his belief that big change begins with little things, echoing AXA’s strong belief in combating climate change. 

According to Andrea Wong, the chief marketing and customer officer at AXA Hong Kong and Macau, the local hero series was launched as an extension of their global brand campaign in an aim to further reinforce their brand promise ‘Know You Can’ and bring to life their purpose ‘Act for human progress by protecting what matters’. 

“Through such a genuine story of Lance, we hope to inspire people to embrace the future with confidence and combat climate change together. Lance’s video is only the first in our ‘Know You Can’ video series, we will be sharing more stories of local heroes who have demonstrated the power of leveraging confidence to create a better world,” said Wong.

The series is already running across digital, social media channels, as well as the AXA website, where audiences are also reminded of the ways they can join hands with AXA to pitch in the ‘Go Green’ movement.