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Platforms Featured Southeast Asia

TikTok SG launches first-ever educational series for aspiring tech talents

Singapore – TikTok in Singapore has launched its first-ever #JobTok educational live stream series, a lineup of shows that aims to equip youth aspiring for tech careers with knowledge of the jobs and skillsets of the future in the industry and to help them to make more informed career decisions in life.

The educational series will run from 31 March until 6 April 2021 and will be a hybrid broadcast, where one will be streamed on TikTok Live itself and on Facebook, and the other on Zoom.

TikTok invited home-grown tech talents from TikTok itself and Government Technology Agency (GovTech) to lead the live stream and talk about inspiring experiences working in the tech sector, and debunk commonly-held myths about the profession. Invited hosts will also be sharing actionable steps that undergraduates can take to transition smoothly into a technology-first workforce.

The first in the educational series is ‘Women Leadership in Tech’, which is a virtual grassroots dialogue session, to be hosted by Member of Parliament (MP) Tin Pei Ling, alongside female leaders from ByteDance Singapore, who will discuss how women can be empowered to thrive in the tech and innovation sectors, as well as the exciting job opportunities and career prospects that Singaporeans can capture in the rapidly-growing post-COVID-19 digital economy.

The educational series also includes ‘Adulting Advice From Young GovTechies’, which will be on 31 March at 8:00 pm SGT, and ‘The Faces Behind TikTok LIVE’, which will be on 6 April at 8:00 pm SGT.

The virtual dialogue with MP Tin will be streamed on Zoom and MP Tin’s Facebook Page on 31 March 2021, at 7:30 pm SGT. The rest of the #JobTok educational series will be broadcasted live on the TikTok app beginning on 31 March to 6 April 2021.

In addition to the series itself, TikTok will also be launching an #Adulting contest, which invites users to share their personal tips for youth entering the workforce, including interview tips, internship experiences, and how to ink their first job. The contest will run from 31 March until 4 April where participants will get a chance to win prizes collectively worth around S$1,200.

According to Joana Mikaela Liew, the head of talent development for ByteDance APAC and META, as the country emerged stronger from the COVID-19 pandemic, it is crucial to dispel uncertainty among today’s job-seekers and equip them with the relevant skills to be future-ready. 

“Our Jobs and Skills series aims to provide an insider’s look into the tech industry and spark greater interest among more young Singaporeans towards the new opportunities brought about by the digital economy. Additionally, through our meaningful dialogue with MP Tin Pei Ling, we hope to bring this conversation closer to the grassroots and address on-the-ground concerns of those who are either looking for job opportunities in the tech space or planning to upskill,” added Liew.

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Platforms Featured Southeast Asia

Digital media Limelight Networks unveils new ‘live interaction’ feature on streaming service

Singapore – Digital media company Limelight Networks has unveiled a new enhancement for its streaming service Limelight Realtime Streaming – providing sub-second latency for time-sensitive video applications that enable live interaction with viewers.

In a press statement, Limelight Networks said Realtime Streaming is part of the widest range of low latency online streaming solutions in the industry that solve the perpetual challenge of delays in event broadcasts. In addition, Realtime Streaming mobile and HTML software development kits (SDKs) can also provide easy integration of interactive live applications with Limelight’s global private network.

Limelight Networks said the improved platform allows live video applications in areas such as:

  • Live sports—In-event betting allowing fans to bet on in-game outcomes while the game is being played.
  • Live auctions—Remote bidders can participate through a livestream and have a “just like being there” experience along with those on-site.
  • Online gaming—Online casinos can allow all players to instantly see table action and to place bets more quickly, increasing the number of hands that can be played each hour.

“As online video has quickly grown in popularity, performance expectations have increased and new technologies, such as Limelight Realtime Streaming, enable innovative new ways to engage audiences. Now live events are truly live with the lowest possible latency, and it’s possible to create interactive experiences that were never before possible,” stated Nigel Burmeister, vice president at Limelight Networks

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Marketing Featured East Asia

Alibaba kicks off annual 11.11 Global Shopping Festival

Shanghai, China – Customer-centric innovations and features—this has been Alibaba’s focal point this year as they recently announced their plans for the annual 11.11 Global Shopping Festival.

As ‘11.11’ continues to grow by the year, Alibaba focused on launching new strategies in the midst of changing consumer behaviors. Strategies include promotion of Alipay’s digital lifestyle platform, ‘doubling’ of shopping windows that will aid in featuring more brands and merchants, consumer reach and promotions, and utilization of livestreaming technology to drive more engagement from customers, especially from Chinese consumers, which has been noted to create the largest international presence to date.

Alibaba’s Alipay digital lifestyle platform aims at connecting almost two million local service providers in China, including micro-merchants such as street stalls and small-scale grocery stores. On the other hand, the company recently launched its Taobao Deals’ “RMB1 Sales” campaign, which aims at encouraging consumers to purchase goods at huge discounts and free shipping. Lastly, in regards to the livestreaming strategies, Alibaba aims to launch a shopping festival concept in Southeast Asia-namely in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam markets.

Jiang Fan, president of Taobao and Tmall, expressed his hopes for the 11.11 Global Shopping Festival, stating that through these innovations, the company hopes to adapt to the changes this year has brought to the consumer market.

“The pandemic has fundamentally changed consumer shopping preferences and accelerated digital transformation of many businesses. Through our expansion from ‘single’ to ‘double,’ 11.11 will be offering more opportunities for merchants both online and offline to engage with consumers as well as provide a better consumer experience overall,” Fan stated.

Categories
Platforms Featured Southeast Asia

Klook’s food, travel offerings can now not only be read, but also watched through new feature Klook Live!

Hong Kong – Travel and leisure booking platform Klook officially unveils the newest feature on its app, an interactive livestream called Klook Live!.

While users on Klook have only been enticed of new food and travel offerings via images and text on the app, users will now be able to view up-close the offerings through interactive and instant video content on Klook Live!. 

The feature has been formally launched in August in five APAC markets Hong Kong, Taiwan, Thailand, Singapore, and the Philippines.

During this period, Klook released a series of hyper-localized content on Klook Live!, featuring offerings from food and dining to hotel staycation packages, where the five markets have reported a 4 times average uplift in conversion rates. This is compared to in-app conversion rates on an average day.

According to the brand’s data, in Thailand, a staycation surprise deal has been sold out in just eight minutes, while in Singapore, two out of three staycation bookings made within 24 hours were direct conversions as a result of the livestream. Both countries also experienced about a two times uplift in revenue compared to an average day. 

Meanwhile in Hong Kong, a number of food and dining exclusive deals were snapped up in less than five minutes. 

With the new feature, the brand aims to introduce traveltainment, to which it refers to as a new form of immersive content that elevates users’ ways of discovering and booking both local and overseas hospitality offerings.

“The pandemic has made users even more critical and discerning when making a purchase. With Klook Live!, we enable users to gain a more authentic look at our offerings, as well as directly ask questions in real-time before buying,” said Marcus Yong, vice president of APAC marketing

“Our early success demonstrates that users are increasingly demanding a new way to discover things-to-do, starting from their backyard. It also signals that users prefer a more entertaining, social, and personalized customer experience,” added Yong. 

During the livestream on Klook Live!, customers can interact directly with merchants, express their feelings through emoji and polls, redeem exclusive promo codes and check-out; all while watching a live episode.

According to the company, Klook Live! is designed to cater to the region’s growing demand for online video content on mobile devices. It refers to a study by digital research brand eMarketer, that over 1.2 billion Asia-Pacific users consume video content on their mobile devices in 2019, and that this is expected to increase by over 75% to 1.6 billion by 2023. 

The company also looks to leverage the forecast that video content is expected to be a norm post-pandemic as people consume more video content. According to a study by market research firm Globalwebindex, Gen Z respondents said that they expect their increased levels of consumption of social media, videos, and streaming services to continue even after the outbreak. 

On the merchant side, Klook is confident that the new feature will aid vendors in targeting their audience reach which has proven trickier amid the pandemic. 

“With international travel restrictions in place, merchants require creative platforms to showcase their offerings to local audiences and encourage them to support local businesses that depend on tourism. With Klook Live!, merchants of all sizes can bridge that gap and build stronger connections with local users, boosting brand awareness and sales,” the company said in a press statement.

In the coming weeks, Klook Live! will be rolling out more content and products, including episodic programs to unveil a new local carnival in Taiwan and indoor recreational parks in Malaysia among others

Klook Live! can be accessed by downloading the Klook app on Google Play or the App Store. 

Categories
Main Feature Platforms Southeast Asia

Study: 70% of live stream purchases in Singapore are food-related

Singapore  –  15%  of people in  Singapore turn to live streaming to purchase popular products such as fresh seafood, lipsticks, and earphones. Millennials are more likely to jump onto the bandwagon. 4 out of 5 respondents aged 18-24 years old state that they are likely to purchase products from live streaming.

These are findings commissioned by  Shopavision,  a live stream focused shopping platform in Singapore. The data was derived from 5,200 online conversations from 9 May 2020 to 9 June 2020.

Research partner Parrot Social extracted these conversations from social media platforms such as Facebook, Twitter, Instagram, forum, and online pages in Singapore.

Who is tuning into live streaming?

Rich results in Google's SERP when searching for 'Shopavision'

People in Singapore who purchase items from live streaming are  51.3% female and 48.7% male. In terms of live stream purchases among the different age groups, 55.4% of people aged 18 -24; 36.8% aged 25-34, and 6.4% aged 35-44 purchase products via live streaming.

Despite this, Singapore is slower in the adoption of live streaming as compared to countries such as China and America. 15% of people in Singapore consume live streaming content as compared to 90% of people in China and 38% in America.

Consumers are no longer just browsing through product descriptions, but they are now actively participating in the buying process.

Rachel Pang, Founder, Shopavision

“We saw that live streaming has become such an integral way of life for people in China and wanted to bring it to Asia. Live streaming marries sales with entertainment and provides a direct channel for people to interact with merchants. Consumers are no longer just browsing through product descriptions, but they are now actively participating in the buying process.  They can ask questions, get responses live, and get entertained by live streamers, from the convenience of their homes. Live streaming is the future of online commerce,” said Rachel Pang, Founder, Shopavision.

What are people buying via live streaming?

The top three product categories that people in Singapore are buying online are food, make-up, and technology gadgets at 70%, 20%, and 10% respectively.

Some of the food items that people have been purchasing online include bubble tea, seafood, and other meats. People typically spend between $2 – $200 on seafood and fresh meats.

In the category of make-up, lipsticks are one of the most preferred items. This is likely due to the fact that lipsticks are low cost items and often come in bundled deals.

People typically spend between $1 – $40 on lipsticks and lip glosses. One of the top searched items in this category are moisturizing lipsticks.

In the category of electronic gadgets, people typically spend between $5- $25 on earphones. Other commonly purchased electronic gadgets are power banks, which see purchases between $5- $20 on average.

Why do people like live streaming?

9 in 10 respondents who tune in to live streaming like the platform as they can get actively involved.

74% of millennials say they find live streaming videos helpful when it comes to comparing products before they make a purchase.

What are popular live streaming platforms?

Online conversations seem to reflect the dominance of platforms catered to specific interests in Singapore. The top three most popular live-streaming platforms include Twitch; a live streaming app for gamers, V Live; an app that facilitates live chat between Korean celebrities and fans, and Youtube Live.

“We started to explore live streaming to sell our products and services in 2018. Today, our traditional wholesale business relies solely on live streaming as a sales channel. I believe live streaming brings many opportunities to merchants and they should try it. Shopavision is the first live streaming focused shopping platform and its system helps merchants with tedious backend work such as manually collating customer orders. Customers can buy instantly.  We are excited to be one of their partner merchants,” said Max Kee, Merchant, Shopavision, and Business Owner, Lian Huat Seafood.