Philippines – For its 18th anniversary, Lay Bare Waxing Salon has partnered with Boost Advertising Agency to launch its new digital commercial campaign, ‘Napapa-Uy’, that underscores the brand’s commitment to inclusivity.
Lay Bare’s ‘Napapa-Uy’ digital commercial features a specially written song of the same title that captures the funny antics and leaves a lasting impression on everyone who listens and watches.
Created by Boost Advertising Agency, the commercial captures Lay Bare’s commitment to offering beauty beyond aesthetics, promoting hair-free confidence and hygiene for clients of all ages and genders. It highlights creativity, fun, and engagement with a unique Pinoy flair, serving as a fitting tribute to the brand’s enduring legacy of excellence and innovation.
Paolo Hilario, president of Lay Bare Waxing Philippines Inc., said, “Our journey began 18 years ago with a simple vision: to provide exceptional hair removal services in a comfortable and welcoming environment. Today, we celebrate our growth and evolution with a campaign that highlights our dedication to inclusivity and quality service for everyone.”
Darlene Epino, head of marketing at Lay Bare Waxing Philippines Inc., added, “Working with Boost Advertising Agency has allowed us to capture the essence of our brand while emphasising the inclusivity of our services. Our Brazilian waxing service is designed for all genders and ages, reinforcing our commitment to cater to a diverse market.”
The digital commercial can be viewed on Lay Bare’s official social media pages.
Since its inception in 2006, Lay Bare has established itself as a sanctuary for quality hair removal services, utilising natural ingredients like honey, sugar, and calamansi in its cold waxing technique. The brand has also introduced a mobile app for seamless booking, featuring enhancements like a referral programme to further enhance the client experience.