Hong Kong – ESPRIT has announced the appointment of Larry Luk as chief digital and marketing officer. A seasoned brand champion with over two decades of digital and marketing experience, Luk created and implemented innovative strategies that resulted in the successful multichannel ecosystem expansion of global brands like L’Oréal, Ralph Lauren, Calvin Klein, and Louis Vuitton, as well as the launch of numerous e-commerce businesses across Asia Pacific.

As the new chief digital and marketing officer, Luk will be in charge of driving ESPRIT’s e-commerce business forward through cutting-edge customer experience methods and deeper storytelling marketing campaigns, coming from a solid retail background.

Luk said, “I am excited to join this distinguished team to enhance the ESPRIT experience and offerings. It is an honour to be a part of this iconic brand and to play an active role in the international comeback. The power of digital in branding and marketing is truly limitless. I am excited to be taking the brand even further and accelerate our next phase of growth with a new brand experience.”

William Pak, chief executive officer at ESPRIT, shared, “It is a delight to have Larry on board. He is a native brand builder who is not afraid to break new ground. His extensive experience in retail marketing fits perfectly with our roadmap to introduce the revitalized brand internationally, and his contribution will be invaluable as we move forward into a new era.”