Tag: Jellyfish

London, UK – Metagenics, the science-based vitamin and supplement company, has appointed integrated global digital marketing business Jellyfish to lead its global media strategy. 

The selection comes after an extensive pitch process that showcased Jellyfish’s expertise across media, creative, data, and technology. With an already strong presence in Asia, Metagenics will leverage the digital agency’s suite of proprietary technology and global scope to drive further brand growth and market expansion. 

Jellyfish will take over the duties of the current incumbent, R/GA, which Metagenics tapped in 2023 to oversee its national creative and strategic duties. 

Metagenics is Jellyfish’s newest addition to its roster of clients, including recognisable brands such as Google, Netflix, Amazon, Bissell, and Uber. 

Speaking on the partnership, Sophie Rasmussen, global CMO at Metagenics, said, “Jellyfish’s unparalleled expertise in navigating the complex currents of global media stood out to us. Their innovative approach aligns perfectly with our vision for expanding our brand’s reach and impact. We’re confident that partnering with Jellyfish will not only elevate our presence in the market but also drive meaningful connections with our audience worldwide.”

Meanwhile, Will Heins, chief solutions officer at Jellyfish, stated, “Metagenics, a forward-thinking brand at the forefront of their industry, is poised to disrupt the market, making them an ideal match for Jellyfish. This partnership presents an exciting opportunity to demonstrate the profound impact of strategic media planning in the health and wellness sector. With a shared dedication to innovation and excellence, we are ready to empower individuals worldwide to prioritise their well-being. Working alongside their exceptionally talented team is both an honour and a delight.

Sydney, Australia – Global digital agency Jellyfish is ramping up its global presence by acquiring five companies, including one in Australia, Data Runs Deep.

The Australia-based Google marketing agency provides consultancy and training to clients. Data Runs Deep assists its clients with the structure and implementation of Google Analytics in their business – most importantly, giving companies the ability to produce outputs through large amounts of customer behavior data in order to make fast business decisions.

The newly-announced acquisitions speak to the rapid acceleration of businesses looking into integrating digital transformation strategies into their company. This is done in response to the global pandemic that has created a greater need for brands to partner with companies to help them navigate and meet the challenges of driving growth and sustainability.

Other of Jellyfish’s global acquisitions include tech agency Seelk, e-commerce content production Quill, creative technology company Splash, and technology services Webedia Brand Services.

“These acquisitions bring powerful enhancements to our portfolio of services by expanding our depth of expertise, geographical reach, and our offerings across several continents and regions,” says Chris Lee, COO at Jellyfish.

Jellyfish’s rapid expansion comes against a backdrop of consolidation and challenges in the traditional agency sector as the company’s capabilities lie in helping brands during their digital transformation journey.

“Our mission is to ensure that our clients have all the resources needed to fully embrace digital transformation and reach results that transcend every expectation. These acquisitions are key in driving prominence and growth in the marketplace and we believe nothing is impossible or beyond the reach of our clients,” said Rob Pierre, CEO of Jellyfish.