Japan – Dentsu Creative has announced key members of its global leadership team, including Andrea Terrassa, the new global chief operating officer, Iván Czwan Altobelli, the new global chief people officer, Julie Scelzo, the new global clients chief creative officer, and Jon Dupuis, the new global clients president.

Terrassa has acted as the chief operating officer of Dentsu Creative Americas since 2021, where she was instrumental in the organisational and transformation efforts of moving from 11 agency brands to three, and joined dentsu International in 2018 as chief operating officer for 360i. She will work closely with the global operations teams across all areas of the business, including Media and CXM, led by dentsu International’s Global Chief Operating Officer, Nnenna Ilomechina, to help achieve the business’ ambition of offering Horizontal Creativity to clients and being the world’s most integrated creative network.

Meanwhile, Altobelli will oversee all Human Resource functions, including an ambitious talent acquisition strategy. He joined dentsu International in 2021 from Accenture Interactive, where he played a key role in delivering its creative and digital agency integration for agencies including Karmarama, Rothco, Droga5, Creative Drive, MXM, and PacificLink.

In her new role, Scelzo will ensure creative excellence for global clients focusing on delivering modern creative ideas that Create Culture, Change Society and Invent the Future. Since 2018 Scelzo has served as global executive creative director for DentsuMB’s American Express business. Before that, Scelzo spent several years as a creative director at Leo Burnett, FCB, and Meta. Prior to joining Dentsu, she was the executive creative director of Pandora Music. Using this experience, Scelzo will look to offer enhanced content marketing, entertainment and IP creative strategies, as well as ensure creativity delivers horizontally for the client, from content to commerce, media to CXM.

And lastly, Dupuis will be working with Dentsu Creative’s leadership teams globally to ensure that clients are provided with powerful integrated solutions to achieve bold new executions that connect with the largest possible audience in contextually relevant ways. The key to this will be using data and technology to connect the right global talent around the right global client briefs and build teams that reflect the modern world. Dupuis has been with dentsu since 2017, when he joined as global managing director for dentsuMB and was promoted to global president and CEO in 2019.

Together, they are tasked with building and sustaining a culture of creativity, through operational excellence, attracting, and retaining world-class talent and ensuring seamless collaboration, to ensure that clients achieve the full potential of ‘Modern Creativity’ – Dentsu Creative’s expanded capabilities and bold ambition.

Fred Levron, Dentsu International’s chief creative officer, commented, “We are on a journey to design the creative network of the future. Andrea is without doubt one of the best when it comes to engineering modern structures and processes, while Iván is top in the game to onboard the best next generation of talent. In Julie and Jon, we have [a] unique driving force, who together will deliver the most compelling offer to meet the needs of, and attract more, global clients. They say, ‘If you don’t like change, you will not like irrelevance’, and we are building for change.”