Tag: Isentia
With NAIA set to be operated under the management of San Miguel Corporation, the question is: apart from the promises made by the multinational conglomerate, what does NAIA need to do to improve its brand image at a global level? And how were the social sentiments for these fiascos a lesson for them...
Isentia notes in its latest report how wide the scope of the BTS McDonald's meal has been in the Philippines, a testament of a successful campaign.
The latest report from Isentia breaks down the various instances of the good and bad moments of alcohol and tobacco brands in the Philippine online context.
According to the latest study from Isentia, delivery courier companies need to step up their presence by listening to their online customers, just as their service is based online.
Health-related retail items are on the rise in demand in the Philippines, as Isentia notes to listen to the general populace on social media regarding feedback.
According to Isentia, despite the negative light Philippine telco gets, there is still room for improvement--from the negativity they actually receive.
Isentia will utilize the speech-to-text feature from Google to be used across its broadcast services for clients.
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