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AI firm names Pitchfork Partners as strategic communication counsel

Mumbai, India –, the enterprise AI company in India that uses its proprietary natural language processing and machine learning methods in the BFSI sector, has appointed strategy consultancy Pitchfork Partners to drive its strategic communication duties. focuses on the banking, financial services, and insurance (BFSI) sector, and has large investment banks, asset management companies, and insurance brokers as its clients. Its flagship product, Vector, is an enterprise AI software and acts as an intelligent connective tissue to contextually interpret and transform non-uniform or non-standard information, and automate related downstream processes through a web of self-learning workflows to deliver end-to-end STP. 

As part of the partnership, Pitchfork Partners will be supporting’s business growth and will be boosting its brand narrative.

Har Pulak Bahadur, the CEO of, believes that AI products will fundamentally alter the way in which businesses are set up and conducted, and this trend will continue, especially due to the increasing adoption of AI as an operational backbone. 

“We are in the early stages of a fourth industrial revolution! At this stage, brand communication is critical, and I am positive that Pitchfork Partners’ expertise will play a key role in our success,” said Bahadur.

Jaideep Shergill, Pitchfork Partners’ co-founder, commented, “We are honored to assist in transforming the operations landscape of financial institutions. It’s a privilege to be part of its journey in India.”

In August this year, Pitchfork Partners was also appointed by Rupeek, the asset-backed digital lending platform in India, to be its new public relations and digital consultancy partner, and was tasked to drive the brand’s business growth.