Tag: Instarem

Sydney, Australia – Integrated agency Jaywing has been appointed by cross-border payments platform Instarem to handle its digital marketing duties globally, including Australia, UK, US, Europe, Hong Kong, Singapore, Canada and India.

Instarem will leverage Jaywing’s conversion rate optimization (CRO) capabilities to improve conversion rates and lower cost per acquisition (CPA) by data-led testing on its website and sign up forms. It will also promote its recently launched Amaze card – a smart card that serves as a one-stop payments solution.

Jaywing started working with Singapore-Instarem in 2015 for paid media. Its remit has been expanded to include paid search, paid social, display and CRO across more than 20 countries. 

Tom Geekie, CEO at Jaywing, said, “Instarem is a leading fintech payment platform and we’re excited to further build on our partnership. It’s a recognition of Jawing’s expertise across the digital marketing ecosystem and represents a significant engagement for the agency, working not just in the local and regional market, but across the world.”

He added, “There is real momentum at Jaywing at the moment. In addition to Instarem, we continue to attract other brands wanting to tap into our data and performance marketing smarts.”

The major expansion of work for Instarem comes as the Sydney-based data and performance marketing agency adds22 new clients in the past six months. 

Meanwhile, Michael Minassian, regional head of APAC at Instarem, commented, “Jaywing has shown a strong understanding of our strategic objectives in driving and retaining new customers globally. Having worked with the team for a number of years, we are expanding their scope of work to paid search, social, display and CRO, as we continue to drive the brand in key international markets, further increasing the awareness of our platform and new product range.”

New business won by Jaywing, which has a team of more than 62, includes Investa, Bitdeer, Brilliance Financial Technology, LiveBetter and What’s My Claim Worth.

Singapore – Instarem, a cross-border payments platform, has launched a new brand identity, as well as a new mobile application catered to users in Singapore.

The rebrand involves a new logo, redesigned website, as well as the launching of a consumer debit card called ‘Amaze’ for users within the year.

With the new rebrand, Instarem seeks to go beyond just enhancing consumer remittances globally, to move towards being the change-driver for the complexities around global payments – empowering its customers to do more with their money in an intuitive, transparent, and cost-effective manner.

According to Yogesh Sangle, global head of Instarem, Instarem’s rebrand aligns with the new consumer initiatives to be rolled out in Singapore in coming months, as the company moves beyond digital remittances to becoming an all-in-one app for consumers.

“We see the future of Instarem as becoming an essential part of our customers’ everyday lives, offering them the most convenient option for money transfers. Our new identity reflects our belief that money should not be disconnected – it should be simple – and our enhanced offerings bring this belief to life. Our new look better represents who we are today – current, innovative, and global,” Sangle stated.

He added, “Our new mobile app provides increased usability for Singapore users that makes it easier for them to navigate and manage their transfers from anywhere in the world. Singapore customers can also expect a new and improved Instarem experience through the launch of a consumer debit card, which allows them to consolidate all their spendings in one.”

Instarem currently operates in six continents and over 100 markets, including markets in APAC such as Australia, Singapore, Hong Kong, Malaysia, and India.