Singapore – Marketing technology solutions provider AnyMind Group has integrated data enablement platform LiveRamp’s Authenticated Traffic Solution and programmatic digital advertising company PubMatic’s Identity Hub into its publisher and e-commerce growth platform, AnyManager.
These integrations enable AnyMind Group’s online publishers and advertisers to communicate with enriched data, delivering greater measurability, whilst preserving audience privacy throughout the process.
Through these integrations, AnyManager’s header bidding solution for publishers will be able to provide connected demand sources with more information to better reach and engage with desired audiences. It also enables the easy implementation of LiveRamp’s people-based, privacy-first identifier, RampID, through the Authenticated Traffic Solution (ATS).
Once a publisher and AnyMind Group enter into an agreement, ATS is implemented on the login screen of the publisher’s site. ATS allows publishers to match authenticated user data with RampIDs in real-time, enabling advertising without reliance on third-party cookies or device-based identifiers. Advertisers leveraging RampID can unlock premium inventory, additional reach across browsers such as Safari and Firefox, and improved marketing tactics such as people-based audience targeting and frequency capping, amongst others.
Meanwhile, PubMatic’s Identity Hub integration enables publishers to simply turn on the integration with just a single button click on AnyManager for their header bidding wrapper and provides access to partnered ID solutions on Identity Hub including LiveRamp’s RampID, ID5 ID, and The Trade Desk’s Unified ID, amongst others.
CheeChien Chung, LiveRamp’s director of addressability for SEA, shared that the deprecation of third-party cookies and other identifiers has been a forcing function for innovation and improvement across the advertising industry, but more importantly, it’s highlighted that people-based marketing delivers superior performance, today.
“Publishers leveraging LiveRamp’s solutions via AnyMind can easily enable their inventory to be accessible to advertisers looking to buy and measure at the person-level on RampID, and can achieve outsized business results at scale, without compromising privacy,” said Chung.
Meanwhile, Hitoshi Maruyama, AnyMind Group’s managing director of publisher growth, said that web publishers in Asia have started exploring new business models such as media commerce and other means of content monetisation, whilst the ad tech industry has innovated to provide means for publishers to continue benefiting from ad revenue.
“AnyMind Group is now where the facets of next-generation commerce, ad monetisation and media improvement meet, providing web and app publishers with various possibilities for exponential growth,” said Maruyama.