Tag: IBM
For Omnicom, the win adds to a series of recent global media account gains and further expands its client portfolio across the technology sector.
Ogilvy’s recent work with IBM was for its global brand campaign “Let’s create smarter business”, which highlighted its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility.
Manila, Philippines — Nearly half of consumers surveyed globally (45%) now use artificial intelligence tools during their shopping journeys, even as 72% continue to make purchases in physical stores, according to a new study by the IBM Institute for Business Value in collaboration with the National Retail...
United States – IBM has rolled out a new brand campaign, “Let’s create smarter business”, highlighting its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility. Developed with Ogilvy, the campaign reflects IBM’s long-standing focus on innovation and...
Since launching in March, ACAM has gained traction as a national initiative designed to ensure every marketer in Australia can confidently and responsibly adopt AI.
The ‘WPP Open for B2B’ solution will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients' return on investment.
According to media reports, the IBM layoffs were made by the company’s chief communications officer Jonathan Adashek in a meeting that only lasted seven minutes amongst those in the marketing and communications teams who will be affected.
In her new role, Mimi Poon will oversee IBM's business operations and strategic development in Hong Kong and Macau.
The IBM Watson Advertising initiative allows a corporate research on the presence of ad bias on today's campaigns, and how it can be mitigated.
User Experience Philippines (UXPH), a local organization catering to promote UI/UX possibilities, has recently concluded its 2020 conference, stressing on the importance of the field.
