Sydney, Australia – HubSpot has unveiled their new ‘Hubspot AI’ as well as new Sales Hub capabilities during their annual ‘INBOUND’ conference, introducing a new set of platform-wide AI-powered products and features to help customer-facing teams unlock productivity, harness data for improved performance, and create connections with customers.
HubSpot AI, as well as the new Sales Hub features, will be aiming to leverage generative and predictive AI to assist clients on their own customer acquisition and communications journeys.
HubSpot AI’s features consists a combination of new and existing products and features available globally, such as generative AI Assistant tools to supercharge marketing, sales, and service teams, AI-enhanced agent tools that help SMBs automate, respond to, and elevate their customer service across live chats and emails, predictive AI features that unlock better analysis and recommendations, as well as ‘ChatSpot’ which combines the power of ChatGPT with dozens of unique data sources.
Talking about HubSpot AI, Andy Pitre, EVP of product at HubSpot, said, “With HubSpot AI, we’re taking the guesswork out of generative AI and giving all customer-facing teams across sales, marketing, and service the complete toolkit to help them accomplish even more.”
On the other hand, the new Sales Hub features will include a dedicated workspace for sales reps, advanced lead management and reporting, AI-powered intelligent deal management and forecasting, seamless scheduling and handoffs, and an expansion with LinkedIn across marketing and sales.
Speaking on HubSpot’s new Sales Hub features, Dan Bognar, VP & managing director, JAPAC at HubSpot, mentioned, “Sales Hub has been completely reimagined to enhance sales team productivity and foster stronger connections with both prospects and customers. From lead prospecting and reporting to deal management and forecasting, Sales Hub is the solution that sales teams need to drive growth today and in the future.”
Lastly, Yamini Rangan, CEO of HubSpot, shared, “We are experiencing a transformative shift with generative AI. Customer expectations are changing, and businesses now have the opportunity to leverage AI to drive customer connection at scale. We introduced many powerful new features and capabilities at INBOUND 2023, and I’m excited by our progress in becoming the #1 customer platform for scaling companies.”