Tag: Huawei

Singapore – Food and grocery delivery platform foodpanda has announced a long-term collaboration with Huawei to launch the foodpanda app on the HUAWEI AppGallery for all Huawei smartphone users. The foodpanda app will also be pre-installed on millions of new Huawei mobile devices across the region.

In addition, Huawei will run a series of integrated advertising campaigns on foodpanda’s adtech platform, panda ads. In turn, foodpanda will also be leveraging Huawei’s Ads platform, which includes Huawei’s own media and third party media channels to reach out to Huawei users.

The online-to-offline collaboration will also span across foodpanda and Huawei’s social media channels as well as foodpanda’s OOH billboards. This campaign will be rolled out in Southeast Asia.

With this partnership, hundreds of millions of Huawei smartphone users can now get food, groceries, electronics, gifts, and more delivered to their doorsteps.

Since 1 November 2022, the foodpanda app has been available to Huawei smartphone users in foodpanda’s 11 markets. 

Kiranjeet Singh Purba, senior director for advertising and partnerships at foodpanda, said, “We’re excited to join forces with Huawei and help it reach millions of foodpanda customers who are digital-savvy and can therefore resonate with Huawei’s latest technologies and advancements. It also opens doors for us to touch the lives of millions of Huawei users who wouldn’t otherwise have access to the conveniences that on-demand deliveries offer.”

Meanwhile, Rei Xiao, director of mobile ecosystem business growth at Huawei for APAC region, commented, “With foodpanda on our AppGallery, we are able to elevate the experiences of our users, increasing convenience and making deliveries accessible to them. Users can continue to look forward to more benefits and enhanced experiences through Huawei’s expanding cooperation with global partners.”

The recent partnership comes after foodpanda’s multiple partnerships this year, including with The LEGO Group, and J&T Express.

Singapore – Huawei Mobile Services (HMS) has recently unveiled enhancements to HUAWEI Ads, its programmatic digital advertising platform, in the Mobile World Congress (MWC) 2022, which ran from 28 February to 3 March in Barcelona, Spain. 

HUAWEI Ads is a programmatic advertising marketplace designed specifically to enable advertisers and brands to reach and directly engage with Huawei smart device and app users. One of the new features showcased is its enhanced Universal App Campaigns (UAC) mode, where advertisers now only need to upload three ad creatives to enable the system to automatically generate more than 400 variations based on the original versions. The UAC mode also enables intelligent image creation and personalised colour matching to feed ads based on the user’s preference.

In addition, HUAWEI Ads has introduced ‘preset templates’ in the platform for advertisers to create customised ad landing pages with features such as lead generation form at ease.

HUAWEI Ads has now expanded its operation to over 170 countries and regions worldwide. In addition to the full suite of Huawei’s native app resources such as AppGallery, Petal Search, and HUAWEI Video, there are over 36,000 third-party publishers and SSP platforms aggregated into the HUAWEI Ads network. Additionally, HUAWEI Ads provides tools such as Smart Bidding and Smart Banners with the aim to give advertisers more control over the ad settings.

Manila, Philippines – HUAWEI‘s video streaming platform, HUAWEI Video, has just announced the expansion of its on-demand streaming service, offering a wider array of premium local and international video content for its users in the Philippines.

Through the expansion, HUAWEI Video has added content offerings from various media companies, namely, ABS-CBN, Paramount Video, CJ E&M, and The Explorers, among others.

The new content offering includes Filipino series such as ‘On the Wings of Love’, ‘One More Chance’, and ‘Can’t Help Falling In Love’, as well as ‘My Ex and Whys’, and for avid western movie lovers, the app features titles such as ‘Star Trek’, ‘No Strings Attached’, and ‘Transformers’, as well as ‘A Thousand Words’, among others.

Meanwhile, fans of Korean dramas can now watch ‘What’s Wrong with Secretary Kim’, ‘Reply 1988’; ‘Search WWW’, and ‘Familiar Wife’. They can also enjoy a wide selection of documentaries produced by a team of explorers, media professionals, scientists, and artists.

And lastly, the app has also added Chinese and Cantonese series such as ‘Unforgettable Love’, Use for My Talent’, ‘Stop! Miss Hua’, ‘Healing Hands’, ‘Virtues of Harmony’, and ‘Line Walker’, as well as ‘War and Beauty’, and ‘Triumph in the Skies’.

“HUAWEI’s vision is to bring connectivity to everyone, and we are thrilled to expand our HUAWEI Video offerings in the Philippines, connecting customers to even more quality entertainment and a better viewing experience, all at their fingertips,” said Shane Shan, HUAWEI’s director of consumer cloud service for APAC.

HUAWEI Video has also announced that during the limited period between 8 and 15 August, users will be enjoying the HUAWEI Video+ subscription plan at a discounted price of ₱8 for the first month. Subsequently, they can renew their subscription at ₱210 each month. 

In addition, the platform will be rolling out a ‘Free Movies Weekend’ promotion, which offers a curated list of western and local movies for free over the weekends during the month of August.

Hong Kong – Global technology company Huawei has announced that it is pledging to invest around US$100m for the benefit of the startup ecosystem in Asia-Pacific for three years, publicized during its recently-concluded HUAWEI CLOUD Spark Founders Summit held simultaneously in Singapore and Hong Kong.

The company said that the investment would go towards its Spark Program in the Asia Pacific region, which aims to build a sustainable startup ecosystem for the region over the next three years.

Such endeavor reflects the company’s continuous efforts in helping Singapore, Hong Kong, Malaysia, and Thailand build their respective local startup hubs. 

At the summit, Huawei also announced that this program would focus its efforts on developing four additional startup hubs – in Indonesia, the Philippines, Sri Lanka, and Vietnam – with the overarching aim of recruiting a total of 1,000 startups into the Spark accelerator program and shaping 100 of them into scaleups.

Furthermore, Huawei also launched its Cloud-plus-Cloud Collaboration and Joint Innovation Program, to further ramp up its support for startups around the world. Huawei will devote ongoing efforts and leverage its complete business portfolio in the cloud-plus-cloud collaboration space to foster technological innovation, global and local services, and business ecosystems, accelerating the growth of startups.

Catherine Chen, senior vice president and board member at Huawei, opened up the summit by emphasizing how important startups are to social advancement and what Huawei is doing to support startups.

“Startups and SMEs are the innovators, disruptors, and pioneers of our times. 34 years ago, Huawei was a startup with just 5,000 dollars of registered capital. Recently, we have been thinking: How can we leverage our experience and resources to help more startups address their challenges? Doing so would allow them to seize the opportunities posed by digital transformation, achieve business success, and develop more innovative products and solutions for the world,” Chen stated.

Three more additional initiatives under the Asia Pacific Spark Program were launched by Huawei at the event: The Spark Developer Program, which aims to nurture a developer ecosystem powered by HUAWEI CLOUD in the Asia Pacific region; the Spark Pitstop Program, designed to onboard and support startups on HUAWEI CLOUD to accelerate product development; and the Spark Innovation Program (SIP), focused on facilitating enterprise innovation through the Spark startup ecosystem.

Meanwhile, Zhang Ping’an, CEO of Huawei’s Cloud Business Unit, commented that since its launch in 2017, HUAWEI CLOUD has been the world’s fastest-growing cloud, and has driven the growth of countless startups. He also added that as they launched the Spark Program in Asia Pacific last year, they have been working with local governments, leading incubators, well-known VC firms, and top universities to build support platforms for startups in many regions, which has seen 40 startups participating in the program.

“Starting today, we are stepping up our support for startups through four new initiatives, aimed at cloud-plus-cloud collaboration, continuous tech innovation, global and local services, and high-quality business ecosystems. Today, we launched our Cloud-plus-Cloud Collaboration and Joint Innovation Program, through which we will support startups with US$40m worth of resources. Half of that investment is coming from HUAWEI CLOUD, half from Huawei Mobile Services (HMS),” Zhang stated.

He added, “In 2021, our plan is to support 200 startups in the HMS ecosystem, and share our network of channel resources with developers worldwide who together serve 1 billion Huawei device users. In addition, we will open an HMS Developer Innovation Center to support 100,000 HMS cloud-native developers.”

Stipulated as well in the event was Huawei’s showcase of the latest data on its innovation research programs with startups. The data shows solid relationships between Huawei and more than 2,000 partners from across the Asia Pacific region, with ongoing initiatives to build support platforms in close partnerships with governments, top VC firms, and leading universities in Hong Kong and Singapore.

Huawei rounded off the series of announcements with a plan to build an HMS Developer Innovation Center. Through this center, Huawei aims to cultivate future talent in cooperation with 210 leading universities across the Asia Pacific region.

“For the past two decades, we have remained committed to being ‘In Asia Pacific, For Asia Pacific’. Leveraging Huawei’s global customer base and full-stack technologies, the Spark Program will invest more than US$100m over the next three years, and provide comprehensive support to the establishment of a sustainable startup ecosystem that creates new value for this dynamic region,” Jeffery Liu, president for Asia-Pacific Region at Huawei stated.

The summit was attended by representatives from many prominent Asian startups, academia, various industries and governments, and the media, as well as more than 50 regional top venture capitalists and over 300 startup founders. Speeches and panels at the event focused on the social value of this startup ecosystem and how startups can promote technological and ecosystem innovation, contribute to local communities and drive socioeconomic development.

Kuala Lumpur, Malaysia – Cloud service provider Huawei Technologies in Malaysia has signed a Memorandum of Collaboration (MoC) with marketing agency Vita Media, to accelerate digitalization among small and medium enterprises (SMEs) in the country.

At the center of the partnership is the aim to boost Vita Media’s information review hub, ‘Askpert’, and Huawei will be providing the needed infrastructure to improve the platform. The marketing agency will be carrying out business-to-business (B2B) collaborations in order to get SMEs to take full advantage of ‘Askpert’ in their business transactions.

Through ‘Askpert’, consumers are able to have more access to transparent and accurate information, enabling them to make more informed purchasing decisions by referring to other users’ comments and personal reviews. On the merchant side meanwhile, the review hub will be able to help them address users’ voices through their personal verdict of products and services. 

Vita Media’s CEO Kiro Tan said, “We are grateful to Huawei Cloud for their commitment to bringing affordable, effective, and reliable cloud services through technological innovation. We firmly believe that with the availability of a platform such as ASKPERT, combined with Huawei Cloud’s expertise, we will be able to improve the awareness among SMEs on the latest digital trends, thereby expanding the range of market scopes.”

Meanwhile, Huawei Malaysia’s Cloud and AI Business Group’s vice president Chee Siong Lim thanked Vita Media for choosing Huawei Cloud as its business and industry partner and reiterated the need for businesses, especially SMEs which are more vulnerable to the negative effects of COVID-19, to upskill digitally and adopt technology to give them a competitive advantage in today’s world.

“Huawei remains committed to driving digital growth among SMEs for the benefit of both businesses and consumers while supporting the Malaysian government’s vision to digitally transform the sector. This collaboration with Vita Media will leverage Huawei’s technology to improve accessibility to infotainment content and in doing so, enrich consumers’ lives,” said Lim.

Vita Media has also announced the upcoming launch of its new ‘live broadcast plus e-commerce’, which will be hosted on Huawei Cloud, with the aim to offer interesting live sales content in three languages and guarantees the lowest price for a three-hour broadcast limit throughout the year.

Kuala Lumpur, Malaysia – To celebrate Huawei Video’s anniversary, the video streaming platform by multi-technology company Huawei has launched its limited-time ‘Huawei Video Turns 1’ contest.

The contest aims to honor the platform’s first-year anniversary with its fans in Malaysia, which will run until 4 April 2021. Participating users will get a chance to win free subscription services and latest products from Huawei.

Huawei Video was first launched in March 2020 and has become one of the fastest-growing video streaming services across the Asia Pacific region, which includes Hong Kong, Japan, Malaysia, and the Philippines, as well as Singapore, and Thailand.

The video streaming app, which comes pre-installed on Huawei devices, offers a library of video content, ranging from child-friendly content to dramas, and movies, as well as documentaries, and concerts. The platform is also set to launch in Indonesia later this year.

Furthermore, Huawei Video has also announced the addition of a number of drama series on its platform, such as ‘Don’t Think of Interrupting My Studies’, and ‘Brilliant Girls’ from MangoTV, as well as popular contents like ‘Big White Duel’ from TVB, and ‘Heroic Journey of Ne Zha’ from dimsum entertainment, among others.

Shane Shan, the director of consumer cloud service at Huawei Asia Pacific, said, “The growth of Huawei Video in the past year shows that there is a huge demand for streaming content in Asia and we are committed to delivering quality content through our curation and new partnerships.”

Singapore – DIGIX Lab, operated under the services of the Huawei Mobile Services (HMS), has officially been opened in Singapore to help app developers drive idea exchange, business growth and collaboration.

The innovation hub works in the way that it offers a space for developers to connect and experience the full range of HMS developer resources, ranging from augmented reality (AR), virtual reality (VR), artificial intelligence (AI), HMS Core kits and other open technological capabilities. The DIGIX Lab services can also be accessed online, allowing developers across the region to make use of the resources virtually.

DIGIX Labs also operates under a so-called ‘1+8+N’ Seamless AI Life strategy, which is defined when the smartphone serves as One (1) centre, and Huawei’s ecosystem partners connect across Eight (8) supporting Huawei devices to create a fully connected IoT environment consisting of Endless (N) services.

Huawei-Mobile-Services-DIGIX-Lab-Tech-Developer-Inside
HUAWEI DIGIX Lab @ Singapore’s “Experience Zone” showcases Huawei all-scenario products. Developers, partners, and tech enthusiasts can look forward to a series of Residency Programmes like developer workshops, knowledge sharing sessions, and onsite consultation with tech experts hosted by Huawei online and offline. (Photo Courtesy of Huawei)

For Shane Shan, director for Asia Pacific at Huawei Consumer Cloud Service, the strategy system aims to empower tech developers and partners in the Asia Pacific in the mid of 5G rollout.

“The new DIGIX Lab serves as an all-encompassing innovation hub to give developers the boost they need to succeed. Huawei will continue to strengthen our collaboration with partners and institutions in the community and cultivate a resilient, evolving pool of tech talents in the Asia Pacific region,” Shan said.

The DIGIX Lab is divided into three main zones where partners and developers can communicate within the community:

  • Experience zone: An area for visitors to experience Huawei’s “1+8+N” all-scenario ecosystem. This area displays the latest smartphone models, and eight different types of Huawei devices including tablets, PCs, smart wearables and VR smart glasses. In addition, third party IoT home products supported by HUAWEI HiLink are also exhibited here.
  • Engage zone: A multipurpose zone with a collaborative area and training rooms to support community building. Developer programmes such as training, workshops, industry and networking events will be held in this area. Meanwhile, tech enthusiasts or individual developers can also book the space to host community events related to mobile app development.
  • Enable zone: This zone consists of three meeting rooms where developers who are facing challenges while developing an app can meet with Huawei engineers or business teams to get hands-on support. Four debug terminals are also available at the lab to support developers with the resource requirement.

HMS has also recently launched the HUAWEI Developers app, an official open platform for Huawei developers to manage their apps backend system, access the latest developer activities and receive event notifications on the go.

Three community programs are also slated to launch this year, namely the HUAWEI Student Developers (HSD), the HUAWEI Developer Groups (HDG) and the HUAWEI Developer Experts (HDE) to help developers of all levels grow with the HMS ecosystem. Developers in APAC will also be able to sign up for training courses to learn how to deploy HMS development tools into their apps and receive the ‘Huawei Developer Certification’ upon course completion.