Tag: Havas Malaysia
The initiative builds on the brand’s long-standing association with warmth and care, extending the idea of comfort beyond traditional moments of recovery into everyday routines.
The campaign builds on PREGO’s “Savour the Moments” brand platform and focuses on the role the brand plays as a complementary addition to meals during the Raya festivities.
Positioned as one of the faster-growing challenger brands in the paediatric nutrition category, AEG’s formulation combines essential nutrients intended to support brain development, IQ, and memory.
The creative also showcases the versatility of Sunquick, presenting it not only as a beverage but also as an ingredient used in festive desserts. This approach aims to reinforce its role in shared dining experiences during the season.
The campaign aims to position SmartGro as a product aligned with the needs of modern families raising children in a technology-driven environment.
The partnership aims to support Tune Talk’s ongoing digital transformation by improving the usability and performance of its website and mobile app.
This positioning informed the campaign’s creative direction and the communication idea “Journey that Electrifies”, which formed the core concept of the brand film.
Timed to coincide with the Harvest Festivals of Gawai and Kaamatan, the 2025 campaign pays tribute to rice — not only as a staple crop, but as a powerful symbol of unity, gratitude, and tradition in Borneo.
For our latest Agency Leadership Decoded, we spoke with Nizwani Shahar, chief executive officer at HAVAS Malaysia, to understand her leadership style within the agency.
100PLUS, the isotonic sports drink by Fraser and Neave, has teamed up with Havas Malaysia for a new campaign that shifts the brand’s focus from a sports-centric beverage to a daily hydration solution for all Malaysians.
