Singapore – Automotive manufacturer Toyota Motor Corporation (TMC) has elevated Yoichi Miyazaki, former CEO for Asia at Toyota Motor APAC, to be its new operating officer and global chief competitive officer at TMC. 

Miyazaki, who has been leading the Asia region for Toyota since 2020, will now become responsible for improving the competitiveness of Toyota across all regions, delivering ‘Ever Better Mobility’ solutions for the customers, as well as contributing to society and global sustainability.

Succeeding Miyazaki is Hao Quoc Tien, the chief operating officer and regional operating officer of Toyota Motors APAC, who will be promoted to the role of CEO for Asia region at TMC and president at TMAP. In addition, Tien will be also taking over the role of vice chairman of Toyota Daihatsu Engineering and Manufacturing Co., while concurrently maintaining his responsibilities as CEO of Asia region for Toyota Financial Services and deputy chief officer of Sales Financial Business Group for TMC.

In his new roles, Tien will now be leading the on-going transformation of Toyota in Asia from an automotive to a mobility company, focusing on achieving Asia’s ambitious business plans. This includes the launch of various electrified vehicles, the drive towards carbon neutrality across the entire value chain, and the start of multiple new mobility initiatives through close collaboration with Asia Sales and Manufacturing Companies (ASMCs) and Sales Finance Companies (SFCs) in the region.

Commenting on his appointment, Tien said that Toyota’s long and storied history has allowed them to be market leaders across multiple countries, thereby serving a huge number of customers with technologically advanced vehicles that deliver the highest quality, durability, and reliability, and he is very excited to build upon this foundation, while transforming themselves to a mobility company, bringing thrill and joy to meet changing expectations of customers. 

“We aim to tackle climate change through multiple technological pathways, including the widest and most accessible electrified vehicle lineup and various new mobility solutions. In line with the vision of Akio Toyoda, our Global CEO, this will allow us to create ‘Mobility for All’, and ensure that we support the United Nations Sustainable Development Goals (UN SDGs) transformative promise to ‘Leave No One Behind’,” added Tien.