Marketing Featured APAC

PR agency Golin elevates Lottie Longford to APAC director of marcomms role

Hong Kong – Interpublic Group’s public relations agency Golin has elevated Lottie Longford, former director at Golin Hong Kong, to step into the newly-created role of director of marketing and communications for APAC.

During her stint as director at Golin Hong Kong, Longford has led the team’s health & wellness accounts, having transferred from the agency’s London location in 2016. She has also previously held executive roles at PR agencies Surgery Group and Katch PR.

In her new role, Longford will be handling Golin’s agency brands – Golin and DeVries Global, to regionally drive brand positioning and initiatives for both, working closely with global, APAC, and market leaders. She will be reporting directly to Simon Ruparelia, Golin’s head of growth, and Darren Burns, Golin’s president for APAC.

Commenting on her elevation, Longford said that across her past eight years at Golin, she has always been energised by the smart, creative work they do, and is proud of what they stand for – as well as admiring the innovation and achievements of the DeVries Global teams. 

“I’m excited to bring my experience and ideas to the role in amplifying our work and people,” she added.

Burns shared that Longford is one of their key business leaders in Hong Kong and someone who has a palpable passion for their industry. 

“In her new role, she will help shape our growth by communicating to talent, clients and the wider industry about the change we drive in Asia,” said Burns.

Marketing Featured APAC

PR agency Golin sees new chief creative officer take helm in APAC

Singapore – Golin, a public relations agency under the umbrella of the Interpublic Group (IPG) has appointed Shouvik Prasanna Mukherjee as the new chief creative officer for the agency in its APAC operations, where he will be responsible in leading Golin’s data-driven, earned-first creative ideas to inspire and create change for clients across the region. 

Mukherjee brings over 16 years of experience across advertising and public relations disciplines to this role and is a sought-after thought leader. He regularly speaks at industry conferences, engages in mentorship programmes and delivers guest lectures at multiple universities in Singapore. Mukherjee has been a member of the jury for industry awards including the Cannes Lions, Spikes Asia and the SABRE Awards.

In his new role, Mukherjee’s first point of business will be to shape and grow a global creative team across the agency’s markets in Asia Pacific to deliver ideas that earn attention, build businesses and deliver exceptional client results. 

In addition, He will oversee the firm’s conceptual creators, graphic designers and content production teams for the region, and he will take an active role in building the data analytics capabilities in Singapore where he previously held the role of executive creative director since 2015.

Speaking about his appointment, he said, “Earning attention requires brave creativity that is culturally relevant and fuelled by insights and analytics. It delivers business results, as well as inspires awe, breaks stereotypes, and basically blows the mind. I’m excited to expand this incredible team so we can service more clients across the region with bold ideas.”

He will be reporting to Darren Burns, president for Asia Pacific at Golin. In addition to his chief creative officer role, Mukherjee will continue to lead the data, analytics and content team in Singapore.

“Shouvik has been an integral part of the Golin team for over a decade, leading multiple award-winning campaigns. He will bring unparalleled energy and passion to drive growth by focussing on regional collaboration and earned-first creative ideas,” Burns stated.

Mukherjee has conceptualized and executed award-winning campaigns for Golin clients including Guinness, Heineken, McDonald’s, Magnum, Nespresso, Panasonic, Porsche and Twitter.