Singapore – After a three-year absence from the Singapore market, global health and wellness brand GNC has formed a strategic partnership with Watsons Singapore to re-establish itself as a trusted choice for consumers dedicated to enhancing their well-being.

GNC’s re-entry into the Singapore market is fuelled by a growing demand for premium health supplements among increasingly health-conscious consumers. Through its partnership with Watsons, GNC aims to offer a broader selection of high-quality products specifically designed to meet the needs of Singaporeans committed to maintaining healthy lifestyles.

Cheri Mullen, senior vice president and chief international officer at GNC, said, “We are thrilled to be launching with Watsons Singapore. We are confident that this partnership will position GNC back in the market better than ever. Our collaboration not only marks GNC’s re-entry into a very relevant market but also reinforces our commitment to empowering customers on their wellness journey while serving product innovation to cater to Singaporean’s evolving health and wellness needs.”

On the other hand, GNC’s return significantly enhances Watsons’ already impressive portfolio of over 200 brands. This collaboration solidifies Watsons as Singapore’s ultimate one-stop destination for health shopping, providing customers with everything they need for their wellness journeys under one roof.

With GNC’s trusted range of supplements, shoppers can enjoy a diverse selection tailored to their health needs, complemented by Watsons’ seamless online and offline shopping experience. This partnership aims to drive significant growth in the health supplements category, reinforcing Watsons’ position in the health retail market. 

Leveraging GNC’s strong legacy and Watsons’ established reputation, this collaboration is strategically positioned to capitalise on the growing demand for high-quality health products in Singapore.

Irene Lau, managing director of Watsons Singapore, emphasised that this partnership aligns perfectly with Watsons’ mission to provide high-quality health and wellness options for customers. 

“Together, GNC and Watsons aim to create synergy that enhances the shopping experience by focussing on a comprehensive range of health supplements tailored for health-conscious consumers,” Lau shared. 

By merging GNC’s trusted product range with Watsons’ extensive retail network, this partnership aims to enhance the health shopping experience, providing customers with convenient access to top-quality products in one location.

Details on GNC products at Watsons will be announced soon, providing consumers with an exciting selection for their healthy lifestyles. This partnership revitalises GNC’s legacy and strengthens Watsons’ position as Singapore’s leading health shopping destination. With GNC’s trusted supplements available alongside Watsons’ offerings, shoppers can enjoy a seamless one-stop experience that caters to all their health needs, redefining the health supplement landscape in Singapore.