Manila, Philippines – Emirates has launched its first Emirates World retail store concept in Southeast Asia, by introducing a fully immersive Emirates experience in Manila. The new space marks a significant step in the airline’s commitment to the Philippines by redefining the travel retail experience for customers.

The 221-square-meter space was inaugurated by Adnan Kazim, Emirates’ Chief Commercial Officer, in the presence of First Lady Liza Araneta Marcos, UAE Ambassador to the Philippines Mohamed Obaid Al Qataam Al Zaabi, and other distinguished guests, trade partners, and media representatives.

A highlight of the new store is the Emirates A380 onboard Lounge display, offering visitors a glimpse into the airline’s signature in-flight luxury. Guests can explore a curated selection of Emirates-branded merchandise and travel accessories, including the latest NBA collection designed for basketball enthusiasts, all from the Emirates Official Store.

The Emirates World Store integrates cutting-edge smart technologies, including an interactive self-service screen for browsing flight options and checking availability, redefining the travel retail experience.

This launch underscores Emirates’ strong commitment to the Philippine market, emphasizing the airline’s focus on delivering world-class service. The Manila store joins the growing network of reimagined Emirates retail spaces, following locations in Dubai, Hong Kong, London, and Nairobi. The airline plans to invest AED 100 million over the next three years to expand its retail footprint globally.

“The new Emirates World Store in Manila is designed to serve as a one-stop shop where customers can explore Emirates’ best-in-class products and services, and provides visitors a glimpse of our onboard hospitality and excellence, ensuring the bar is set high when it comes to retail experiences both in the Philippines and across our global network. The Emirates World retail store is part of our broader strategy to get closer to our customers as they plan their travel and create an elevated experience that is consistent with our brand,” Kazim stated.

Dubai, United Arab Emirates – Global airline Emirates has announced that Emirates Gateway, a direct connect platform, will offer travel partners and agents of the airline exclusive content, including bespoke products and services, as well as differentiated pricing.

Emirates Gateway was initially launched in October last year, and is in line with Emirates’ plans to cater a dynamic marketplace by providing trade partners with a choice of connection options and differentiated products and benefits across channels.

Emirates is working closely with interested trade partners to bring them onboard the Emirates Gateway, which provides access to the widest range of Emirates fare products including exclusive content not available in the indirect channels, and where bookings will not incur a Distribution Surcharge.

The following New Distribution Capability (NDC) content will be available to agents, via Emirates Gateway including access to differentiated ticket pricing such as dedicated promotional fares and pre-sales as well as rich content, selling excess baggage, enable enhanced customer experience, differentiated pricing for select ancillary service as well as faster access to new ancillary products.

“Our goal is to empower our trade partners to deliver even better customer experiences, and we are pleased to introduce the next batch of new exclusive features and benefits for them on Emirates Gateway, which was launched to address the limitations of current legacy systems and provide a wide range of additional content and options for agents,” said Adnan Kazim, Emirates’ chief commercial officer.

Kazim added, “We are heartened by the support and positive feedback that we’ve received from our trade and Global Distribution Systems (GDS) partners to date. Emirates firmly believes in healthy, long-term relationships with all players in the travel ecosystem, and we will continue to work hard to nurture the relationships that we’ve built through the years by providing great value and service.”

Emirates Gateway content can be accessed through three flexible access solutions:

  • Emirates Booking Portal: a user-friendly web booking portal available in 16 languages, connected directly to Emirates’ reservation systems that simplifies the booking, ticketing and post-ticketing servicing of Emirates orders
  • Emirates Gateway Direct: which provides access to Emirates content through IATA standard NDC APIs, allowing our trade partners to build applications that meet their needs
  • Emirates Gateway Sync: a facilitated link to Emirates products and services provided by IATA registered, Emirates certified technology partners