Marketing Featured South Asia

FoxyMoron bags digital creative mandate for Kotex India

Mumbai — FoxyMoron, the full-funnel digital creative and performance agency under the Zoo Media network, has won the digital creative mandate for Kotex, the menstrual hygiene brand of a multinational personal-care manufacturing corporation, Kimberly – Clark. The mandate was won via a multi-agency pitch and the business will be handled out of its Mumbai headquarters.

Kotex is a global brand available in more than 80 countries. Its parent company, Kimberly – Clark was established more than 150 years ago and owns renowned hygiene products, Kleenex and Huggies amongst others.

Commenting on the win, Prachi Bali, national head for partnerships and business head for North of FoxyMoron, Zoo Media, said, “Our work in this category in the past and our understanding of the GenZ audiences is what fuels our confidence to enhance the narrative with a brand like Kotex.”

Bali continued by saying, “The conversation around periods has changed for the better with more women being vocal and breaking the taboo around period talk in our country. Our goal is to help Kotex amplify this awareness through meaningful conversations advocated by the brand, backed by revolutionary products.”

Saakshi Verma Menon, marketing director of Kimberly-Clark India, shared, “It’s great to have FoxyMoron as our digital partner agency. Their team of creative thinkers will help a legacy brand like Kotex connect through our digital campaigns. I am looking forward to doing some great work together.”

In January, FoxyMoron also won the digital mandate for Organic Tattva, an India-based organic food options company.

Marketing Featured South Asia

dentsuMB bags Social Alpha’s digital creative mandate

India – dentsuMB, the integrated communication agency under dentsu India, has been appointed for the digital creative mandate for Social Alpha, the multistage innovation curation and venture development platform for science and technology startups, which will be handled by the agency’s Bangalore office.

Social Alpha seeks to address the most critical social, economic and environmental challenges. It supports mission-aligned entrepreneurs through a network of innovation labs, startup incubators, accelerator programmes, and seed funds, as well as market access mechanisms. 

As part of the mandate, dentsuMB will be developing the communication framework and creating campaigns that showcase the initiatives across Social Alpha’s social media assets. The focus will be on the core mission of the brand, which is to create social, economic, and environmental impact through the power of innovation and entrepreneurship.

Manoj Kumar, Social Alpha’s co-founder and CEO, said, “While we take extreme pride in what our startups do, we needed help in communicating the inspiring work of our portfolio companies with an intent to attract more innovators and enablers to this emerging sector.”

Meanwhile, Indrajeet Mookherjee, dentsuMB’s managing partner, shared that this partnership will be a unique journey given the nature of services that Social Alpha provides and the divergent startup sectors it works with. 

“At the heart of Social Alpha, is a clearly defined purpose ‘of making a difference to the lives of millions’ and we hope to collaborate on bringing these beautiful stories of impact and change to a larger audience,” said Mookherjee.