Marketing Featured Southeast Asia

VMLY&R SG’s CEO Preethi Sanjeevi steps down after 16 years with network

Singapore – Global marketing agency VMLY&R has announced that its CEO for Singapore, Preethi Sanjeevi, steps down from her role after 16 successful years with the network. Following through on a long-held dream, Sanjeevi will be moving on to begin her own digital venture, creating products and solutions outside the marketing space to solve global issues.

Commenting on her departure, Sanjeevi said, “It’s been a journey of 16 years, since joining VML (Qais) back in 2006, and a dream career with the agency. I will always be grateful for the journey full of fantastic clients, learning, mentors who gave generously and most of all the life long friendships. Thank you for everything VMLY&R!”

Meanwhile, Hari Ramanathan, CEO of VMLY&R South, Southeast Asia, and Japan, said that they will soon announce new leadership for the office under the new structure, designed to continue supporting collaborative and dynamic work across the agency’s customer experience (CX), brand experience (BX), and commerce teams, giving the employees, who are housed in Singapore, the chance to learn and grow with the best in the business and to provide world-class solutions for their clients.

In recent months, Singapore’s investment into capability growth includes moving Saurabh Mathur, previously EVP of growth and innovation for India into the role of regional head of customer experience & head of experience for Singapore. The team has also hired Alex Tan as regional commerce director. Both Mathur and Tan will be based out of Singapore and lead growth in solutions for Singapore and regional clients.

Ramanathan further shared that VMLY&R Singapore is a flagship for the region and has gone from strength to strength under Sanjeevi’s leadership, and she leaves it perfectly primed for its next stage of growth. 

“We thank her for everything she’s contributed to the network’s growth over the past 16 years and wish her all the best with her new venture,” added Ramanathan.

He also noted, “In the coming months, our renewed and strengthened Singapore teams will continue to make an impact on our clients’ businesses, reiterating our focus on commerce as the intersection point between BX and CX. This seamless coming together of the three pillars (BX, CX, Commerce) places us perfectly to partner with our clients to diagnose their business problems and work with them on solutions that have an impact far beyond the traditional communications and marketing sphere.”