Singapore – With the Lunar New Year festivities and Valentine’s Day occurring within the same month, Tinder has decided to launch a Lunar New Year pop-astro guide for singles on how each Chinese Zodiac sign matches and chats on the dating app.

Made possible in collaboration with Singapore based second-generation Feng Shui astrologer Clement Lim from Kang Li Feng Shui, Tinder’s guide shares tips and insights for singles to enhance their dating luck during the peak season.

The guide mainly suggests points wherein certain zodiac signs are highly likely to have a specific trait or approach to using Tinder. For instance, the guide claims that the Rooster, Dog, and Pig sign are the most active signs on Tinder.

Furthermore, the guide also goes into detail about more dating app behaviours such as which signs like to play it cool, which signs have popular profiles, which signs are looking for long-term relationships, what signs are figuring it out, and what signs are most likely to match.

Talking about the guide, Lim said, “In the Year of the Dragon, young adult singles can expect their dating journeys to be as spirited as a dragon’s flight. daters should embrace opportunities to connect meaningfully as this year promises compatible matches to those who share common passions as the Dragon’s energetic aura fans the flames of romance.”

“As young adult singles explore the possibilities of romance and relationships, their friends and family can also act as a compass and cheerleaders. With their combined wisdom and insights, hopeful singletons will feel supported whilst navigating their dating journeys,” he added.

Ho Chi Minh, Vietnam – Following the last year’s roll-out of Tinder’s first-ever global campaign, ‘It Starts With a Swipe’, the dating app is bringing to Vietnam a series of locally produced short videos exploring the brand’s global message.

This locally conceptualised and produced take on the brand’s narrative in Southeast Asia celebrates the vibrant possibilities that Tinder offers its users. As Tinder continues to redefine the narrative around dating, Vietnam’s It Starts with a Swipe campaign celebrates modern dating experiences and milestones amongst young adult Vietnamese daters today.

The series of three videos will showcase different concepts of romance possibilities from sharing a single goodnight kiss that develops into a long-term relationship, forming a youthful friendship that evolves into a lifetime of shared personal growth, and finding a partner to share all your adventures and seasons with.

In partnership with VMLY&R Vietnam, the campaign launches in the midst of dating’s Peak Season which falls between January 1 and February 14 each year and also coincides with Vietnam’s biggest holiday season Têt, as young Vietnamese singles continue bringing their new year energy to refresh their dating goals and intentions.

Inspired by this new generation of daters, the campaign not only celebrates a diversity of relationship possibilities, but also genders and orientations to reflect the fluid and inclusive attitude that is inherent to Tinder.

Talking about the campaign, Daniel Kim, vice president of marketing, APAC at Tinder, said, “Tinder doesn’t tell you who or how to date, but we power all kinds of possibilities. We welcome all types of people and relationships whether they last for a few messages exchanged on the app, a day, a night, or a lifetime. No matter what kind of possibility you are looking for, It Starts with A Swipe.”

Singapore In line with Safer Internet Day, Bumble has announced the launch of its newest feature, ‘Deception DetectorTM,’ as part of the company’s continued commitment to building friendly, secure, and genuine interactions throughout the last decade. ‘Deception DetectorTM’ uses artificial intelligence (AI) to detect and minimise spam, fraud, and phoney profiles, proactively addressing these issues before members become aware of them. 

Within the first two months of using this technology, Bumble saw a 45% decrease in member reports concerning spam, fraud, and phoney accounts.

According to Bumble’s research, participants worldwide cited the possibility of fraud and phoney accounts as their top concerns when it comes to online dating. Moreover, almost half of the female respondents (46%) expressed concern about the reliability of the online connections they had made on dating apps. These worries and anxieties can keep people away from making deep connections that could greatly improve their lives. 

Bumble Inc.’s Deception DetectorTM introduces a quick and reliable machine-learning approach that is used to assess the authenticity of profiles and connections on all of its platforms. In testing, Deception DetectorTM blocked 95% of the accounts that Bumble Inc. classified as frauds or spam. This AI-powered automated technology works in tandem with committed human support, demonstrating the dedication to creating a safe and empowering community. 

Speaking about the launch, Lidiane Jones, CEO at Bumble Inc., said, “In recent years, the online landscape has evolved significantly and we see a growing concern about authenticity. Bumble Inc. was founded with the aim to build equitable relationships and empower women to make the first move, and Deception DetectorTM is our latest innovation as part of our ongoing commitment to our community to help ensure that connections made on our apps are genuine.” 

She added, “With a dedicated focus on women’s experience online, we recognize that in the AI era, trust is more paramount than ever. We are being thoughtful about how to best use new models to reduce the anxiety of making connections and support our community, with AI standing as a main area of focus.” 

Singapore – With the Lunar New Year just days before Valentine’s Day this year, Bumble, the women-first dating and social networking app, marries the two events and provides users with the best of both worlds through the launch of its ‘Bumble Lo Hei: Toss Love into Your New Year’ campaign, spicing up Lunar New Year traditions and giving it a romantic twist for love seekers in 2024.

Inspired by the traditional and iconic ‘Prosperity Toss’ – or more commonly known as ‘Lo Hei’, Bumble will be giving away exclusive gift packages for users to toss their dating fatigue away and manifest a prosperous love life in 2024 with its 8 Love Mantras, empowering singles to take reign of their romantic journey.

Additionally, Bumble has also partnered up with local influencer Saffron Sharpe as she shares her manifestations for the year through Bumble’s Lo Hei, as well as Singapore-born Tiktok viral Feng Shui Expert Cliff Tan to share 6 ways that one can rearrange their furniture to invite love into their lives this new year.

To spread the festive cheer, Bumble has partnered with brands like The Golden Duck and Hershey’s to put together these specially curated, exclusive packages to its app users. Free for all new and existing users of Bumble to redeem from February 1 to 12, 2024, ‘Bumble’s Lo Hei: Prosperity Love Toss Pack’ is filled with 8 goodies, representing each of the 8 Love Mantras.

On the other hand, Bumble’s collaboration with Cliff Tan through his Instagram and TikTok videos delves into inviting single Singaporeans to welcome new romance into their lives by simply rearranging the furniture in their personal space, in time for Lunar New Year and Valentine’s Day.

Talking about the collaboration with Cliff Tan, Lucille McCart, communications director at Bumble APAC, said “At Bumble, we help people find romance by providing a platform to meet genuine connections. With 2024 looking to be the “year of self” as predicted by Bumble’s latest Dating Trends report, we hope that our community will be able to use these tips to not only spring clean and refresh their personal spaces, but to also understand that opening yourself up to new connections can be as easy as removing items that don’t serve you anymore.”

“As the saying goes, out with the old and in with the new. Sometimes little changes really can open us up to finding love or other kinds of romance. Ultimately, dating should be fun, so embrace the potential of new, healthy connections by taking some of these small steps to help you refresh your personal space in 2024,” she added.

Singapore – Dating and social networking app Bumble has teamed up with 13 local small businesses in Singapore to launch its ‘Date Do What’ campaign. Said initiative aims to ease the burden of planning for dates through partnerships with local businesses.

The campaign gives app users the opportunity to connect with others in real life and over a shared experience for 3 months from 4 July up until the end of September this year.

Through this collaboration, Bumble hopes to make dating fun and easy for people who are looking to make new connections through the app by providing them with over 13 activities or dining options to choose from, with exclusive discounts and packages curated specially for the Bumble community. 

According to Lucille McCart, Bumble’s APAC Director, of the 13 local businesses they are collaborating with for this campaign, more than half are women-owned or women-led, which was really important to them when developing this campaign and is just one more example of how the app is committed to empowering women in Singapore and across the globe.

“Bumble exists to empower new connections and foster healthy and equal relationships. Now more than ever, singles are eager to connect in-person as pandemic restrictions are being lifted in Singapore and around the world. Our partnership with local small businesses through ‘Date Do What’ allows us to provide our Singapore community with personalised date recommendations that play to their passions and lifestyle preferences. This helps create a fun environment for singles to bond with their dates, and hopefully develop meaningful and lasting connections,” McCart said.

Under its specially curated ‘Date Do What’ campaign, Bumble has identified the following partners to cater to its community’s diverse interests, namely ‘Adventurous’, ‘Foodie’, and ‘Artsy-Fartsy’.

In Singapore, daters on Bumble are keen on in-person experiences, with ‘Going Out’ being the second most used Interest Badge on daters’ profiles. The Bumble community in Singapore also have a wide array of interests — ‘Sports’ is the most popular interest badge adopted by Singapore daters, although many have also used the ‘Food & Drinks’ or ‘Foodie’ badges on their profiles. 

Besides offering daters a list of recommended date activities, the ‘Date Do What’ campaign will also feature a ‘Date Generator’ questionnaire to help daters find the perfect date experience. By answering a short list of questions to fine-tune their preferences, daters can get personalised date recommendations from Bumble’s curated list of activities that are uniquely tailored to match their hobbies and interests.