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Tag: dating app

tantan relaunch Singapore HQ
tantan reintroduces brand globally with new positioning and Singapore HQ
Posted on May 15, 2026
by Aliza Carmona
Singapore – tantan has unveiled a new brand identity and strategic positioning as it expands its international ambitions, with the company also establishing Singapore as its global headquarters for APAC and international operations. The China-born dating platform is relaunching under the positioning...
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Tinder's Campaign
Tinder's 'It Starts With a Swipe' campaign brings modern romance to life with real couple messages
Posted on July 10, 2024
by MARKETECH APAC
The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on...
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Tinder releases Lunar New Year zodiac guide for singles to explore their luck in love
Tinder releases Lunar New Year zodiac guide for singles to explore their luck in love
Posted on February 14, 2024
by Teddy Cambosa
Made possible in collaboration with Singapore based second-generation Feng Shui astrologer Clement Lim from Kang Li Feng Shui, Tinder’s guide shares tips and insights for singles to enhance their dating luck during the peak season.
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Tinder brings love to SEA with first ‘It Starts With a Swipe’ campaign in Vietnam
Tinder brings love to SEA with first ‘It Starts With a Swipe’ campaign in Vietnam
Posted on February 7, 2024
by Teddy Cambosa
This locally conceptualised and produced take on the brand’s narrative in Southeast Asia, the videos celebrate the vibrant possibilities that Tinder offers its users. As Tinder continues to redefine the narrative around dating, Vietnam’s It Starts with a Swipe campaign celebrates modern dating experiences...
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Bumble launches latest feature to detect and minimise spam, frauds and phoney accounts 
Posted on February 6, 2024
by MARKETECH APAC
Bumble Inc.'s Deception DetectorTM introduces a quick and reliable machine-learning approach that is used to assess the authenticity of profiles and connections on all of its platforms. In testing, Deception DetectorTM blocked 95% of the accounts that Bumble Inc. classified as frauds or spam. This AI-powered...
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Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Posted on February 2, 2024
by Teddy Cambosa
Inspired by the traditional and iconic ‘Prosperity Toss’ - or more commonly known as ‘Lo Hei’, Bumble will be giving away exclusive gift packages for users to toss their dating fatigue away and manifest a prosperous love life in 2024 with its 8 Love Mantras, empowering singles to take reign of their...
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Bumble teams up with SG small businesses to launch ‘Date Do What’ campaign
Bumble teams up with SG small businesses to launch ‘Date Do What’ campaign
Posted on July 1, 2022
by Teddy Cambosa
The 'Date Do What' campaign gives Bumble app users the opportunity to connect with others in real life and over a shared experience for 3 months.
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