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The Works adds Daniel Pankraz as strategy partner

Sydney, Australia – The Works, an agency part of the Capgemini group, has appointed Daniel Pankraz as its new strategy partner, where he will drive The Works’ strategy capabilities bringing with him a diverse skill set across brand, CX, communications, innovation and technology.

As The Works continues its strong growth trajectory, Pankraz will oversee all output for key clients including Masterpet, Aware Super, Goodman Fielder, The Smith Family, Subaru, H&R Block and Destination NSW.

With over 20 years of experience, Pankraz is a creative strategist having held senior roles across an array of creative agencies in Sydney, London and New York including BBH New York, AKQ London, iris APAC and for the past 6 years has been head of brand experience and innovation at Leo Burnett Australia.

Speaking on his appointment, he said, “I’m super excited to join the amazing team at The Works, an agency I’ve admired for a long time. I’m all about helping brands create commercial and cultural impact so The Works’ brand purpose to ‘Be Significant’ genuinely resonated with me and I’m excited to help accelerate that ambition.”

Meanwhile, Douglas Nicol, partner at The Works, commented, “We see Dan as the perfect fit for us. Not only will he lead the charge in amplifying our ‘Be Significant’ purpose, but his broad skill set and background particularly across innovation and technology will serve the evolving needs of our clients perfectly, as well as the wider Capgemini business.” 

He added, “A mantra we hold close to our hearts here is ‘it takes guts to create work truly worthy of consumers’ attention’ and Dan certainly has that ambition in abundance.”

Reporting to Pankraz, senior strategist Lucy Batchelor, who joined the agency as an intern in 2017, has been promoted taking on broader responsibilities across the strategy team.