Jakarta, Indonesia – As the average number of users on the platform balloon to over 30m every month, local digital wallet service DANA has introduced several updates on its ‘send money’ feature last January this year, which is noted as one of the most popular services used by the users.

Its first update is its saving feature, where users can enjoy up to 10 free transfers with Send Money, and will be only start being charged by the eleventh onwards at Rp2,500. Said update is also a form of DANA’s compliance and support for the payment system infrastructure provided by Bank Indonesia through BI-Fast.

Meanwhile, another feature called ‘monitor transfer process’ is also introduced where DANA users can now easily track, monitor, and directly trace their money transfer process. To facilitate the handling of each user’s digital transactions including the send money feature, DANA has also added a Resolution Centre that can be accessed directly.

Lastly, in a future update, DANA is preparing a ‘Favorite’ column that can group the user’s preferred list of family names or close relatives. Thus, when the next remittance is sent, the user only needs to go to the ‘Favorite’ column and select the destination more quickly.

Rangga Wiseno, chief product officer at DANA, said, “The Send Money feature is a mainstay feature that has been trusted by loyal DANA users. To enrich the user experience, we are constantly updating this feature to keep it relevant to the preferences and needs of today’s users.”

Wisono also noted that their digital wallet has been a cost-effective money transfer option, thanks to the free transfer fees. She added that their users, who are dominated by Generation Z and millennials, will be able to save money and save money from this fee.

“The Send Money feature in DANA is the most popular feature among users as it provides convenience and security in transferring money, both to fellow users and other accounts. The conveniences offered include flexibility in using several choices of funding sources, such as DANA balances, debit cards, or credit cards, and sending them through various ways such as between users, chat, to links,” the company said in a press statement.

Indonesia – Fintech DANA in Indonesia which provides a digital wallet has launched a new campaign called ‘Pakai DANA, #BebasDrama’ campaign, which translates to ‘Use DANA, #DramaFree’. 

With digital payment services enjoying an increased adoption at this period, DANA wants to remind consumers its position in convenience, and the new campaign aims to emphasize the three main benefits that DANA gives which are secured transactions, integrated financial solutions, and smart technology for easy transactions.

The #BebasDrama campaign follows its #GantiDompet campaign, which has the main message of “Change wallet.” Of the said campaign, DANA wanted to encourage Indonesians to shift from conventional money management to digitized wallets. Now the next plausible step is to help consumers realize how to best use a digital wallet.

“After inviting users to shift from conventional wallets to digital wallets in #GantiDompet campaign message, DANA now strengthens its role and position in varied daily activities. DANA is a digital wallet that’s able to set people free from payment impracticality and financial management,” said DANA in a press statement. 

The #BebasDrama campaign has been officially released in June, with an ad published on YouTube. The ad has already garnered over 17 million views as of writing. 

DANA said that the #BebasDrama campaign is also a manifestation of its efforts to reinspire the benefits of using a digital wallet among novice workers from Gen Y and Z who need practical solutions to support their transactions amid their vast productivity. DANA offers an array of features to manage daily activities ranging from money transfer, billers, to online commerce.

Vince Iswara, CEO and co-founder of DANA, said, “At this blossoming age, it provides us some space to explore and innovate in accordance with our users’ needs. We are aware of society’s desire to experience #BebasDama digital transactions that enable them with practicality, safety, and protection. Driven by this aspiration, DANA continues to develop new initiatives and affect the growth of users to application downloaders in both iOS and Android.”

In a social media post, DANA helps consumers tackle the three common money woes, or ‘dramas’, at the middle of the month

The #BebasDrama campaign also includes a strong content campaign on social media, specifically on DANA’s Instagram and Facebook pages. As a brand targeting young professionals, DANA’s social media content revolves around bite-sized helpful information on managing money.