Tag: Creative
The firm said its approach integrates creative insight with media intelligence, aligning with the increasingly blurred lines between creative and media.
Hashtag Interactive, One9ninety and Narrators have announced a new partnership aimed at strengthening creative, social media and influencer marketing services across Southeast Asia.
Droga5 ANZ, part of Accenture Song, continues to build on its regional creative leadership, boosting its trans-Tasman creative firepower.
Australia – AKQA has announced the appointment of Sarah McGregor as executive creative director for AKQA Australia, reinforcing the agency’s creative leadership in the region. In addition, David Clarke has been promoted to executive experience design director for APAC, elevating AKQA’s regional design...
Moreover, the agency has recently won the creative mandate for discount store Big W. With this, the agency will develop Big W’s ongoing brand and creative strategy as well as developing integrated retail and brand campaigns that extend through earned, social media and the brand experience.
Greater Bank is partnering with independent creative agency It’s Friday to create a new brand platform and vison for the brand. It’s Friday was appointed as the lead creative agency after a competitive pitch.
Most recently, as head of global business marketing at TikTok ANZ, he helped shape the platform’s creative direction and spearheaded groundbreaking brand collaborations.
The new hires include Martin Coppola as creative director, Wynn Gray as art director, Seth Low as junior art director, Luna Teo as copywriter, and Jodi Ong as junior copywriter.
Additionally, R/GA has established a Strategic Advisory Council of senior marketing and technology executives to support emerging AI client transformation opportunities across multiple sectors.
Nancy Reyes, CEO at BBDO Worldwide, stated that while people often say advertising is dead, and that being big is bad–big is old, and they believe that it’s small minded to think big is bad.
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