Philippines – Bossjob, a chat-first career platform for professional recruitment, has unveiled a new bus advertising campaign, featuring nearly 100 buses travelling across Metro Manila to enhance job search accessibility and streamline hiring solutions for both job seekers and employers.
The bus ads prominently feature Bossjob’s tagline, “Find Job. Talk to Boss.” and include a QR code for quick app downloads. This initiative is designed to increase job search accessibility for job seekers and simplify hiring solutions for employers by reaching a wide audience throughout Metro Manila.
As part of the campaign, Bossjob has introduced a “Spot & Snap” online contest, encouraging individuals to spot its bus ads around Metro Manila, take a photo, and share it on social media while tagging Bossjob’s official pages. Participants have the chance to win a cash prize.
The photo contest aims to boost user engagement and interaction with Bossjob’s services, including its extensive job listings, AI-matching capabilities, and direct chat feature with employers.
Kimberly Chen, country manager at Bossjob, said, “We are committed to making job searching more accessible and efficient for Filipinos. Through this campaign, we aim to connect with job seekers on the go, reinforcing our commitment to simplifying the job search process and empowering job seekers with fast and direct access to employers.”
Bossjob’s new interactive campaign showcases its commitment to innovation and expanding its reach to provide a platform that caters to the evolving needs of employers and job seekers. By leveraging AI and big data, the platform enhances job matching and recruitment efficiency with its mobile app, direct chat, and AI-matching features.
The ads are visible on buses throughout Metro Manila, covering key cities including Quezon City, Parañaque, Taguig, Makati, Mandaluyong, Pasay, Muntinlupa, Manila, and Valenzuela. It will run on major routes such as EDSA, PITX, Commonwealth Avenue, Bonifacio Global City (BGC), Alabang, Lawton, and McArthur Highway.