Tag: consulting

Singapore – Contemporary global creative and media agency VaynerMedia has announced the launch of its consulting products in the Asia Pacific region, designed to bring social to the centre of marketing. 

VaynerMedia Consulting, first launched in 2020 in the US, is a modern-day offering designed to help brands bring social (i.e., the consumer) to the centre of their marketing organisation. These innovative offerings tap into the agency’s disruptive thinking and profound cultural insights to revolutionise the way their clients market their brands. 

From immediate audits and rapid workshops to in-depth accelerators, modern marketing sprints, and full white-glove support, VaynerMedia’s offerings are designed to suit the varied needs of the marketplace to suit all timelines and budgets.

The consulting products are tailored to meet the dynamic needs of the marketplace, making VaynerMedia’s pioneering approach more accessible than ever. VaynerMedia Consulting is set to complement its existing professional services. 

The products to be launched in APAC will focus on four core pillars: ‘social at the centre’, ‘platforms and culture’, ‘modern comms planning’, and ‘holistic commerce’. 

VaynerMedia’s consulting products are the latest in a series of innovations from Gary’s communications group, VaynerX, of which the former is part. 

Shrey Khetarpal, head of client partnership and growth for Asia Pacific at VaynerMedia, will spearhead the Asia Pacific consulting offering. Khetarpal successfully led the client partnership for the agency in the region over the past 3 years. He will continue to report to Tim Lindley, managing director of VaynerMedia Asia Pacific, in addition to Kaylen McNamara, global chief business officer of VaynerX. 

The consulting team will be based across VaynerMedia’s Asia Pacific offices and will tap into the agency’s global consulting practice to deliver world-class expertise to clients. 

Gary Vaynerchuk, chairman of VaynerX and CEO of VaynerMedia, said, “At VaynerMedia, our goal is to drive business results for our clients. As the industry continues to evolve, so will VaynerMedia provide the utmost value.” 

He added, “Over the past 18 months, we’ve received an enormous amount of inquiries in APAC from organisations looking to work with us. Our social at the centre of marketing approach, which puts the consumer first, is resonating. We also understand the political dynamics of agency life and contracts, and I am always looking to eliminate friction to give people the opportunity to work with us. With consulting, our goal with every engagement is to provide more value than you paid for, leaving you with a volume of strategic insights, solutions, and ideas, as well as a practical plan to make it real and sustainable.” 

Sydney, Australia – Market research firm Kantar Australia has recently announced the promotion of Mark Kennedy and Colin MacArthur into the joint role of managing partner, consulting, at Kantar Australia. They will be replacing Dennis Wong who is leaving Kantar after 15 years to pursue his own professional interests.

In their new roles, Kennedy and MacArthur will be leading Kantar’s consulting department together, leveraging the unique set of skills housed within Kantar’s consulting team across its Australia business and clients. 

Prior to his appointment, Kennedy spent his 10 years at Kantar, where he led an extensive portfolio of blue-chip clients in Europe, Asia and the USA, and is respected by his peers and clients for delivering ‘marketing inspiration’ that is simple and actionable, all solidifying his reputation as a strategic leader.

Overall, he possesses 30 years of experience in the design, marketing, and strategy sectors in both client and agency worlds, including global leadership positions at Landor Associates and Blue Marlin Brand Design as well as leadership roles at South African Breweries International and Design Works.

On the other hand, MacArthur has been working in the insight and consulting space of Kantar for over 20 years. Prior to joining Kantar eight years ago, he built his career at Jigsaw Strategic Research and The Leading Edge in Australia, and at Hall & Partners and KPMG Nunwood in the UK. 

MacArthur is also a passionate member of Kantar’s Inclusion, Diversity and Wellbeing Committee and supports not-for-profit organisations on campaigns focused on greater inclusion and diversity and health outcomes for the LGBTGQI+ community. 

Speaking on his appointment, Kennedy said, “I am thrilled and honoured to take on the role of joint Managing Partner for Kantar’s Consulting practice in Australia. The client and consulting landscapes are evolving rapidly, and, alongside Colin, I look forward to bridging these worlds together to drive growth, build connections and shape the future.”

Also commenting on his own appointment, MacArthur added, “In this ongoing period of flux and change in the domestic and global markets that we work in, my excitement of taking on this role with Mark stems from the prospect of bringing my strategic vision, operational expertise, and client-focused approach to drive growth and success for both Kantar and our clients.”

Meanwhile, Jon Foged, managing director for Kantar Australia, mentioned, “I am excited about this partnership as Mark and Colin already have a close and trusted relationship with each other and the wider Kantar team, they have complementary strengths they can amplify together in this role, they are experts that our clients respect, and they are passionate and enthusiastic leaders”.