Tag: China

Hong Kong, China – A Hong Kong-based culinary arts school Towngas Cooking Centre which promotes flame cooking, has launched its official YouTube channel, where it will be featuring cooking lessons and recipe ideas demonstrated by an ensemble of celebrity chefs.

Towngas Cooking Centre is an extension of utility company and gas supplier The Hong Kong and China Gas Company Limited which was put up in 1977. Its courses stretches a wide age group offering programs like Excellent Wife Certificate program for beginners, and a crash course for students abroad, where at the center of its curriculum is the training for flame cooking.   

Episodes of the new YouTube channel will feature both local and international celebrity chefs such as Master Chow Chung, Swiss chef Jacques Kagi, YouTuber Portugal Story-Telling Chef John Rocha, and celebrity mom Skye Chan who will take turns to present professional cookery advice and demos on a daily basis.

Lessons will range from casual cooking to gourmet preparations with recipes from Asian cuisine as well as ideas on French baking. Essential facts about foods and pointers on handling ingredients and condiments will also be featured in addition.

From September to October, special segments are slated to go live for each day of the week: Healthy Monday, French Wednesday, Culinary Tips4U on Thursdays, KOL Friday, Star Chef Weekend, and Sunday Mom & Dad.

The channel will also release a one-of-a-kind segment called Intensive Course for Domestic Helpers, a Chinese cooking boot camp tailored for domestic helpers to be shown every Tuesday.

Retail Marketing and Sales Catherine Wong remarks, “Since the number of COVID-19 cases has fluctuated lately, many people prefer cooking at home over dining out.”

Wong added, “According to market research, there’s an exponential growth in searches for recipes. In response to the demand, Towngas launches our very own flame cooking platform Towngas Cooking YouTube Channel, where star chefs specializing in different cuisines convene.”

Shanghai, China – Swiss-made timepiece brand, Movado has announced that it has partnered with award-winning A-list Chinese musician Ronghao Li to be its newest global ambassador. 

Li will be featured in Movado’s updated global advertising campaign with the tagline, “Mastering Time in Your Way”, paying homage to Movado’s brand positioning. 

The campaign, which will be launched in mid-August this year, is said to have been strategized to speak to the consumer who is confident and true to themselves, which are trademark characteristics of both Movado’s and Li’s DNA.

Having been chosen by the brand, Li has expressed fondness as he thinks the brand’s personality coincides with his as a musician. 

“I have always expressed the importance of ‘being authentic and true to yourself” which gives me inspiration for my music. Movado has a deep history with the arts and a similar artistic vision in the design of their watches as I do with my music,” said Li. 

Movado Global Chief Marketing Officer, Mary Leach said that in choosing Li, the decision transcended his talent as a musician.

“Mr. Ronghao Li is more than a talented musician; he has his own unique character and charisma,’ said Leach.

“We were immediately drawn to Li because he is has a passion for the creation of authentic artistry, self-expression, and being true to yourself; characteristics that make up our brand DNA,” added Leach. 

Presently, Movado has more than 70 offline stores in China’s main locations in first and second-tier cities and has also launched its own TMALL and JD flagship stores which went live in 2016.

Beijing, China – TCP Group (TCP), the inventors and owners of the Red Bull brand has announced that it has launched on August 8 the new Red Bull campaign, “Ni Zhen Niu” 

The campaign is set to promote the latest addition to Red Bull’s beverage line, the Red Bull Vitamin Flavor Drink, which has previously debuted at the China International Import Expo (CIIE) last November. 

The campaign was kicked off through the launch of its new line-up of celebrity brand ambassadors. This includes R1SE’s Zhou Zhennan, Xilinnayi Gao from Bon Bon Girls, Warcraft III player “Sky”  Li Xiaofeng, and Billiards player Pan Xiaoting. 

Red Bull will implement a strategic multi-media marketing campaign. The said brand ambassadors will showcase the so-called incredible “Zhen Niu spirit,” in TVCs and social media content, bringing inspirational messages of determination and confidence to consumers. 

“Through this campaign, we are promoting what we call the Red Bull Zhen Niu Spirit of ‘Going Beyond’ and ‘Limitless Potential’,” said Supachai Junkeiat, TCP’s global marketing director.

“We want to inspire and empower our fans through this message and support them as they challenge themselves to ‘Go Beyond’,” he added.

Meanwhile, TCP CEO Saravoot Yoovidhya shared that China has always been a top priority in expanding presence of TCP’s brands.

“As a Thai-Chinese enterprise, China has always been at the front and center of our global ambitions to become a global ‘House of Brands.’ This deep-rooted attachment means that TCP’s top priority will always be to contribute to the development of China’s economy and society,” said Yoovidhya.

TCP Group houses a diverse product portfolio comprising four consumer food categories, and another 30 product lines under nine brands