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Global adtech Quantcast reinforces privacy stance with new chief privacy officer

California, USA – Evident in its constant commitment to move the ad tech industry to a privacy-first approach, global adtech company Quantcast has recently appointed Min-Jae Lee as its new chief privacy officer. She will be responsible for driving Quantcast’s privacy-first approach and helping brands and publishers manage consumer consent.

Formerly from software company The Trade Desk, Lee served as lead privacy counsel and oversaw the company’s global privacy program. During her time at the company, she navigated and addressed the challenges of GDPR, CCPA and the industry’s major privacy developments. Prior to The Trade Desk, Lee has also spent time at technology and media companies including Spotify and Adobe.

In addition, as a participant in the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB), Lee is also involved with evaluating proposed policies for the industry. 

Speaking about her appointment, she said, “Privacy is a socially-driven reflection of society, and we’re in a very interesting time in the evolution of digital advertising, where decisions around privacy are paramount. I chose to join Quantcast because it is leading the market in privacy-driven products through innovative technology, and is a leading force in helping the industry adapt to future changes. 

She added, “I look forward to applying my knowledge to help drive Quantcast’s privacy-first approach to a smooth transition for its customers in the era of advertising without third-party cookies.”

Meanwhile, Konrad Feldman, CEO at Quantcast, commented, “Consumer trust is at the core of our business, and adding a privacy veteran with Min-Jae’s level of expertise to our team reflects our focus and commitment. Min-Jae shares our values of championing the free and open internet with a privacy-first approach and her global perspective will help us continue to lead the market and help our clients to confidently meet the requirements of existing and emerging privacy standards around the world.”

Lee joins the new slew of Quantcast appointees namely Valerie Junger, chief people officer; Ingrid Burton, chief marketing officer; and Ileana Falticeni, general counsel

“We have seen extensive privacy reforms within Europe and North America and, more recently, in some parts of APAC. I fully expect this trend to continue in APAC and with our privacy-first approach and Min-Jae’s experience, Quantcast is well-positioned to help consumers, publishers and brands. I am delighted that Min-Jae Lee has joined the Quantcast team,” said Andrew Double, managing director for APAC at Quantcast.