Tag: Carousell Media

Singapore – Carousell Media Group, the advertising arm of Carousell Group, has announced three new hires in their senior management lineup. They include Saniya Gupta as regional head of client strategy, Kimberly Leng as head of sales in Singapore, and Anthony Cheung as head of sales in Hong Kong.

Gupta brings a wide array of advertising agency experience to lead Carousell Media Group’s regional strategy team and will be responsible for designing innovative and effective full-funnel marketing solutions for Carousell Media Group’s regional clients. Prior to Carousell, she first worked at Twitter where she was responsible for driving the growth of Twitter’s video advertising solutions.

Meanwhile, Leng will be responsible for growing the Carousell Media Group’s ad sales business with key clients and agencies. She has prior experience working with Mediacorp, JCDecaux and most recently as the head of business development at influencer marketing platform GetCraft.

Lastly, Cheung will be responsible for growing the Carousell Media Group’s ad sales business with key clients and agencies. He has extensive advertising and marketing experience in the Hong Kong market, having held senior positions at Hong Kong tourism board, on.cc and most recently at instant messaging service Line Corp.

All three new hires will report directly to JJ Eastwood, managing director at Carousell Media Group, who stated that as the company celebrates its decade of sustainability with great momentum and unprecedented growth, he has no doubt that the new hires will propel them into the next level this year.

“It’s been a year since Carousell Media Group was established and we have seen incredible growth across all of our brands and platforms, I am excited to welcome Saniya, Kimberly and Anthony to the Carousell Media Group team as we continue to invest in the best regional talent that help shape the advertising industry,” Eastwood said.

The new appointment follows after Carousell announced the launch of its first-of-its-kind recommerce programmatic buying platform called ‘Connect’. Said platform deploys best-in-class DSP ad-technology, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s tens of millions of monthly users across the Greater Southeast Asia region.

Singapore – Carousell Media Group, the advertising arm of Carousell Group, which holds recommerce platforms or marketplaces for pre-loved items such as Carousell, Mudah.my, ChoTot, OneKyat and Ox Street, has launched a first-of-its-kind recommerce programmatic buying platform. 

Called ‘Connect’, the tech is launched via the group’s advertising arm Carousell Media. The platform will deploy DSP ad technology and will be powered by the buying, selling, and search data signals generated from Carousell Media Group’s wide monthly user count across Greater Southeast Asia, Taiwan, and Hong Kong.

JJ Eastwood, managing director of Carousell Media Group, shared that the Connect platform was launched to allow brands to reach buyers and sellers both on and off Carousell’s marketplaces since “inspiration, discovery, and purchase can happen anywhere.” 

“We have witnessed unprecedented growth in recommerce over the last 12 months, that’s being propelled by consumer demand for sustainability as well as e-commerce, and it’s quickly becoming an important component of the consumer-brand relationship,” said Eastwood. 

The group said the Connect platform will give advertisers a viable alternative to the closed environments like Google and Facebook, by providing them with full-funnel marketing solutions and enabling them to engage with Carousell Media Group’s audiences on every ad format, such as video, display, audio, and Connected TV. Furthermore, Carousell Media Group says that the integration of first-party and third-party data sets is what sets the Connect offering apart from others. 

The platform was initially offered to selected advertisers, with Decathlon being a prominent one. The parent group said that as part of 2022’s rollout under Connect, its ad arm will be launching new ad products, such as Carousell Search Ads which will enable advertisers to fully leverage real-time keyword searches. 

As a parent company to classifieds platforms, Carousell Group has been shaping its capabilities to help entities in its advertising efforts. In November 2021, it launched for the second time its ‘Free Ads for Charities’ initiative, an advertising support program for non-profit organizations (NPOs) in Singapore, Malaysia, Hong Kong, and the Philippines.