Marketing Featured APAC

Bybit launches special pillow to prompt quality sleep amongst traders

Singapore – Global cryptocurrency exchange Bybit has launched a new special pillow, a first of its kind, in a bid to raise awareness to cryptocurrency traders to get quality sleep despite the ‘market never sleeps’.

The pillow launch is accompanied by the launch of a rap video, full with meme references related to cryptocurrency and trading of it.

The campaign, conceptualised by TBWA\Group Singapore, focuses on the fact that due to the decentralised nature of cryptocurrencies, the markets are not managed by any authority in any specific time zone – they remain open to traders all over the world, hence a large majority of these traders never sleep.

Data from The Sleep Judge states that traders are kept awake at night due to stresses about market crashes; learning more about investments; worrying about the disappearances of cryptocurrency and missing the next big thing. The data also noted that almost 70% of non-investors reported to enjoy good to excellent sleep quality versus around 63% of those who did invest in cryptocurrency. 

Speaking on campaign execution, Asheen Naidu, executive creative director at TBWA\Singapore, said, “We wanted to change these data points and create a solution to the problem of sleep deprivation among traders. Moon Pillow is the answer. Users can program their pillow to provide vibration alerts when their selected cryptocurrencies experience price swings larger than five percent.”

He added, “To become attractive to the audience, we delved deep into crypto cohort culture to find unique ways to drive excitement for the campaign – from different activation touchpoints, through to the distinct language and meme aesthetics commonly seen on online message boards. It is an exciting product which intends to provide traders with an excellent quality of sleep, and a sound mind that can help them take their investments to the moon.”

Technology Featured Southeast Asia

Adzymic launches Smart Templates to power creative automation, adaptation for brands

Singapore — Adzymic, a dynamic creative platform, has announced the launch of its Smart Templates solution. The new tool enables advertisers to automate creative production and adaptation across multiple formats and sizes quickly and easily, without compromising on quality and brand consistency.

Smart Templates enables the process of developing customized templates according to the desired interactive functions and layouts required by corporate guidelines. A single master template is first built in HTML5 using third-party tools such as Google Web Designer, where various formats such as static or animated images and videos are supported. The master template is then propagated into multiple sizes with optimized banner layouts using automation, and these can subsequently be reused for different campaigns for the brand. Smart Templates essentially serve as a tool for executing multi-market campaigns or for brands with high campaign turnover.

Bybit, a fast-growing cryptocurrency exchange, is one such early adopter. Since 2021, Bybit has seen a fivefold increase in its user base across more than 160 countries. Today, the exchange serves more than 6 million registered users worldwide and offers them 24/7 support in 16 languages.

By leveraging Adzymic’s Smart Templates, Bybit was able to streamline and shorten production time by managing its marketing assets centrally, ensuring consistency in brand messaging while adhering to the varying creative specifications across media channels.

Additionally, Bybit also tapped on Adzymic’s dynamic creative optimization capabilities to incorporate live data such as cryptocurrency prices within banner ads, thus enabling Bybit with rapid go-to-market deployments essential to its business.

Travis Teo, co-founder and executive director of Adzymic, said, “Smart Templates is the next step in our mission to help brands automate their marketing operations. The emergence of various channels has resulted in the exponential growth of creative formats and sizes required for campaign executions.”

Teo adds, “Our new solution gives brands and agencies the power to transform their existing creative process, ensuring brand consistency while allowing creative variants to be generated for different types of channels – from display banners, videos and social posts to emails and websites.

The Smart Templates solution is now available to all agencies and advertisers in scalable packages, with self-serve options, creative supported packages, or managed services.