Tag: Bastion
Developed in partnership with Bastion and supported by media and digital agencies Zenith and Digitas, the campaign centres on an interactive ALDI IQ Test, a short quiz aimed at helping shoppers gauge their grocery shopping knowledge.
This campaign by Genesis and Bastion Shine features New Zealander George and her family, showcasing Genesis products and services, and is the fifth entry in a series of features which started in 2022.
Steven Howlett will be leading Bastion Insights' Sydney and Melbourne teams as its new managing director.
As the new group chief creative officer at Bastion, Simon Langley will be leading the creative offering of Bastion Creative.
Australia-based marketing and communication agency Bastion has announced the addition of Angela Morris as national chief strategy officer and Ana Lynch as Sydney managing partner to its creative team.
Gaven Morris will be leading Bastion's new digital advisory, strategy, and organization renewal consultancy.
The launch of the new positioning comes with an integrated campaign featuring Australian cricket legends.
Shine's acquisition by Bastion sets it to be one of the largest independent communications agency across Australasia.
Bastion's rebranding will see a newly created world agency model, which caters to agencies that still cling to an antiquated model.
Through the new campaign, AMP seeks to communicate its brand message to drive mass awareness of AMP’s new investment position.
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