Platforms Featured ANZ

Facebook bans Australia from viewing, sharing both local, international news

Australia – In a statement Wednesday, Facebook has announced that it has decided to restrict publishers and users in Australia from sharing and viewing Australian and international news content on its platform. This is in response to the country’s proposed media bargaining law.

What this means is, aside from limited viewing, people and news organizations in Australia are now restricted from posting news links and sharing Australian and international news content on Facebook. Globally, posting and sharing news links from Australian publishers is also restricted.

The media bargaining law which was announced in December last year by Australia, requires both Google and Facebook to share a portion of their revenues with news publishers through a mandatory code of agreement.

Facebook said that the proposed law “fundamentally misunderstands” the relationship between the platform and publishers who use it to share news content. 

“It has left us facing a stark choice: attempt to comply with a law that ignores the realities of this relationship or stop allowing news content on our services in Australia, ” wrote Managing Director of Facebook’s Australia and New Zealand William Easton in a blog post 

Facebook has chosen the latter, which he said the platform had done it with a “heavy heart.” 

The platform further shared that it has made clear to the Australian government for many months, that the value exchange between Facebook and publishers runs in favor of the publisher. Last year, Facebook said it generated approximately 5.1 billion free referrals to Australian publishers worth an estimated A$407M.

Facebook News was ready to be launched in Australia with the platform having significantly increased its investments with local publishers, however, it resulted in a suspension, with Facebook saying it was only prepared to do it with the “right rules in place.” 

“We’ve long worked toward rules that would encourage innovation and collaboration between digital platforms and news organizations. Unfortunately, this legislation does not do that. Instead, it seeks to penalize Facebook for content it didn’t take or ask for,” Easton further wrote. 

In the announcement, Facebook gave an itemized list of the features of the restriction:

For Australian publishers:
• Restriction from sharing or posting any content on Facebook Pages
• Admins will still be able to access other features from their Facebook Page, including Page insights and Creator Studio
• Facebook will continue to provide access to all other standard Facebook services, including data tools and CrowdTangle

For international publishers:
• Publishers can continue to publish news content on Facebook, but links and posts can’t be viewed or shared by Australian audiences

For our Australian community:
• Australians cannot view or share local or international news content on Facebook or content from local and international news Pages

For our international community:
• Viewing or sharing of Australian news content on Facebook or content from Australian News Pages is prohibited

Amid the restriction, Facebook reassured that the changes affecting news content will not halt its products and services in Australia, as it will continue to assist users to connect with friends and family, grow their businesses, and join groups to help support their local communities. Also, Facebook will remain committed to its third-party fact-checking program, Agence France-Presse, and will continue to invest and support the important work of the Australian Associated Press.

Main Feature Platforms ANZ

Mo’orea, Great Southern Region are top spots for Aussie, Kiwi travelers in 2021: study

Australia – In the middle of months-long country lockdowns and travel restrictions, Australian and Kiwi locals are showing eagerness to travel with South Pacific island Mo’orea in French Polynesia and the Great Southern Region in Western Australia topping their destination wishlist for 2021, said a study by Australian-owned travel platform Vacaay.

The findings were based on users’ planned itineraries on Vacaay’s platform. Among their eyed destinations is also Whitsundays Islands in Queensland landing on the third spot. Canterbury region in New Zealand and North Australia’s Arnhem Land were also on travelers’ radar, entering the list as the fourth and fifth most favored destination respectively.

The study has also identified travel practices which are expected to be key trends by next year such as slow travel, with travelers’ itinerary having fewer destinations but with longer stay. Travelers are also forecast to indulge in luxurious travel experiences, with travelers having reserved a disposable income amid the lockdown.

Vacaay CEO Pete McKeon said, “In 2020 the world became a lot smaller. For some of us, the dream of travel stopped five kilometers from the front door, while others had an entire state as their playground. But no matter the restrictions, Australians have proven to be tenacious travelers. We’re greedily exploring our own backyard, sometimes literally, and we’re keeping the dream of travel well and truly alive for 2021,”

Marketing Featured ANZ

Aussie telco Amaysim designates 72andSunny as creative agency

Australia – After a competitive pitch, Australian telecommunications company Amaysim has appointed marketing and design company 72andSunny as its creative partner. 

The ad agency who recently celebrated three years in Australia, will be charged with creative duties for the telco, with a campaign as its first project, set to be released later this year.

Chris Kay, 72andSunny’s CEO said “Amaysim is an incredibly nice, smart, and fun group of people and we’re excited to partner with them. They have huge growth ambition and we’re looking forward to working together to facilitate that over the next chapter.” 

Chief marketing officer of Amaysim, Renee Garner channels the same excitement. 

“We’re very excited about our partnership with 72andSunny. The team was very impressive during the pitch process and we’re looking forward to collaborating together to create impactful and exciting work,” said Garner.

In the past couple of months, the ad agency has also garnered creative appointments for a number of brands such as Kraft Heinz’s Golden Circle, and renewable energy operator Infigen Energy, where projects included crafting brand identity, and launching a brand platform.