The move follows a decision by the Australian Competition and Consumer Commission (ACCC) not to renew the Marketing in Australia of Infant Formulas (MAIF) Agreement, a voluntary code that expired in February 2025.
Google has admitted liability and agreed to jointly submit with the ACCC that it should pay a $55 million penalty, subject to the Court’s decision on whether the proposed penalty and other orders are appropriate.
ACCC considers that the proposed acquisition would be unlikely to substantially lessen competition in the supply of media buying services and marketing and communications services.
The ACCC alleges that Australian Gas Networks’ “Love Gas” advertising campaign, which ran on television, streaming services and YouTube during 2022 and 2023, contained false and misleading representations about the future of renewable gas.
According to a press statement from Qantas, Joyce will be replaced by Vanessa Hudson, who now takes the role of managing director and group CEO for the airline. This takes effect on September 6 this year.
ACCC's chair Gina Cass-Gottlieb also said that said penalty sends a strong message not just to Trivago, but to other comparison websites, that they must not mislead consumers when making recommendations.
According to the ACCC report, the lack of competition in the local market makes Google a sole player that harms publishers and advertisers in the adtech sector.
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