Tag: anz

Sydney, Australia – Connected marketing agency Digitas in Australia has recently appointed Rebecca Zemunik, former senior director of business development and alliances at digital business transformation firm Publicis Sapient, to be its new managing director.

Digitas is a connected marketing agency by advertising and public relations company Publicis Groupe that offers creative, data, media, and strategy, as well as technology experts. It aims to help brands better connect with people.

Zemunik brings with her more than 20 years of experience, spanning tech, consulting, and telco. Besides her previous role in Publicis Sapient, she has also worked as the lead of the financial services at digital customer experience firm Accenture Interactive, the director of customs solutions at software company Responsys, and the senior account director at creative communications agency Sputnik.

The new role, which will be effective July, will see Zemunik leveraging her expertise in business development, alliance management, and client relationship management, as well as people management, and digital transformation, to continue to drive the growth of the agency.

Commenting on her new role, Zemunik said, “I’m thrilled to be joining a world-class agency with Digitas Australia. I know first-hand the caliber of people and the exceptional work they continually produce. I look forward to working with the team and our clients in the future.”

Meanwhile, Digitas ANZ’s CEO Adrian Farouk shared that Zemunik is an intuitive operator who understands the importance of connecting clients with the right talent and supporting teams to deliver outstanding business results. 

“She joins at a crucial time for our agency. We are humbled to have someone with Bec’s talent come on board to chart the next evolution of our growth,” said Farouk.

Michael Rebelo, the CEO of Publicis Groupe ANZ, also commented, “Bec is a highly-skilled digital business leader with a proven track record in our Groupe. Her move from Publicis Sapient to Digitas is a testament to our ability to provide progressive career pathways for our talent. I have no doubt she will continue to excel in her new role within the Publicis Groupe family.”

Zemunik’s appointment comes after the decision of the existing Digitas Australia Managing Director Ian Gough to move back to the United Kingdom with his family.

Australia – With travel restrictions now slowly being lifted, car rental company Budget in Australia has launched a new campaign titled ‘Get to the Good Stuff’, to encourage vacationers to hire cars for a more enjoyable vacation, done in collaboration with creative agency Host/Havas.

Budget is a subsidiary of Avis Budget Group, the global mobility solutions provider based in the United States, that offers various car rental deals and services.

The campaign aims to showcase the hassle-free journey of vacationers through renting a car, as Budget provides convenient locations, digital check-in service, and programs like FastBreak.

The story features a couple on vacation, and their make-believe smooth trip, which only lasted for a few seconds. The ad leaves them with the reality of an exhausting travel journey they initially chose.

Avis Budget Group Pacific’s Head of Marketing, Product and PR Vanessa Wolczak said, “Travelers see car hire as a necessary means to an end and want to hit the road and head to their next adventure as soon as they can. This campaign communicates how Budget can help them do that in a clear and clever way.”

Meanwhile, Jon Austin, the executive director at Host/Havas, commented, “This process has been a series of standout moments. It’s been a brilliant, collaborative journey and we can’t wait to get started on the next installment.”

The campaign has been rolled out across digital and OOH advertisements.

Australia – Zespri International, the world’s largest marketer of kiwifruit based in New Zealand, has recently released a new campaign catered to Australians, to highlight the ‘crazy tasty sweetness’ and health benefits of Zespri SunGold Kiwifruit.

Zespri was formed as a co-operative of kiwifruit growers in New Zealand in 1997 and has been the world’s largest marketer of kiwifruit, selling in over 50 countries. It offers green and sungold kiwifruits, which deems to be of the highest quality and flavor.

The new campaign aims to attract the attention of Australian audiences by reimagining Zespri SunGold Kiwifruit’s Japanese characters, The Zespri Bros, which was originally created by Dentsu Tokyo. This time, collaborating with BWM dentsu Sydney, the characters are now given Kiwi accents. 

The story features the two quirky characters and their various adventures in the fruit section and beyond, including a trip through the Trans-Tasman Bubble.

Zespri APAC South’s Marketing Manager Janice Byrnes shared that through the new ad, they want to encourage Aussies to add sweet, golden goodies to their fruit bowls.

“This campaign is a fantastic evolution of an award-winning concept that was originally created for Zespri Kiwifruit by Dentsu Tokyo, and we are thrilled to continue the Zespri Bros’ journey together with BWM dentsu here in Australia,” said Byrnes.

Meanwhile, Marcus Tesoriero, the executive creative director at BWM dentsu Sydney, commented, “Aussies and Kiwis share a unique, comedic banter, so going beyond just adapting global assets, we worked in partnership with Zespri to convert these cute Japanese speaking characters into crazy tasty Zespri Bros, totally reimagined with Kiwi accents. This is just the beginning of the Zespri Bros’ crazy tasty adventures and we look forward to showing everyone what they get up to over the coming year.” 

The campaign has been rolled out across TV, digital, social and retail.

Australia – Australia’s peak body for public relations and communications, Public Relations Institute of Australia (PRIA), has recently appointed Louise Harland-Cox, former general manager of member services at trade association Australian Meat Industry Council, to be its new chief executive officer.

The appointment came after an extensive six-month recruitment process with an outstanding pool of candidates across the country.

Harland-Cox brings with her more than 20 years of experience in membership organizations both in Australia and in the United Kingdom, across various industries including financial services, charities, and medical education, as well as agriculture. She has previously worked as the general manager of member services at post-farmgate trade association Australian Meat Industry Council, the head of member engagement and marketing at global body for professional accountants ACCA, and the manager of member services at non-profit organization for training physicians Royal Australasian College of Physicians.

In her new role, Harland-Cox will be leveraging her expertise in organizational strategy, service delivery, and the collaborative instincts required to deliver the best outcomes for PRIA’s members. She will also be responsible for bringing together industry professionals to create value creation strategies, driving growth outcomes for both the industry and the organization members. Harland-Cox will also be looking to implement a data-driven approach to communication and engagement.

Commenting on her new role, Harland-Cox said, “I’m thrilled to be leading the organization at such a pivotal time for the industry, and look forward to building upon such a rich heritage to create outstanding value for our members.”

Meanwhile, PRIA’s national president Leigh McClusky said, “I am confident that Louise’s appointment heralds a new era of member growth and member value for the PRIA.”

Australia – Beer brand Tooheys Extra Dry (TED) in Australia has recently released a new installment of its ongoing campaign platform ‘Proudly Ordinary’, done in collaboration with advertising agency 72andSunny.

TED is a dry style lager brewed by alcoholic beverage company Lion in the Tooheys Brewery in New South Wales, Australia. It is well known for its clean, refreshing taste much loved by Aussies and is also called ‘the country’s ordinary, everyday beer’.

The new five-minute quirky film features Gocsy, an Australian comedian who creates content for television channel Vice and his own broadcast channels, taking a guided tour with brand employee Daniel in TED’s factory. In the film, Gocsy seeks to find the real meaning of the brand’s market reputation as an ordinary, everyday beer. 

The previously released videos under the ‘Proudly Ordinary’ campaign worked with The Inspired Unemployed, Mike Nolan from The Big Lez Show, and The Betoota Advocate.

Through the series of films, TED is taking the initiative to remind Australians of what makes the beer different from the others. The ad with Gocsy, which depicts the claim ‘ordinary is not boring’, adds to the fun spin on the claims of the previous films which say ‘not that bad’, ‘it ya know, does the job’, and ‘at the end of the day, you can’t say no’. 

The newest installment is available on Vice’s Facebook page. The ‘Proudly Ordinary’ campaign also includes digital videos and OOH, taken from real customer reviews of the beer across the Tooheys Extra Dry social channels.

New Zealand – Web solutions company Crazy Domains has launched a multi-channel campaign called ‘Your Business is Better Online’, a series of ads that depict the harsh and vulgar reality of running a business offline.

The campaign aims to showcase the challenges faced by New Zealand small and midsize businesses (SMBs) when doing business in the ‘real world’. Through the series of gritty, humorous, and honest ads, the company believes that it will greatly impact the decisions of entrepreneurs to go digital.

According to Crazy Domains, despite several opportunities for digital adoption, about 37% of SMBs in New Zealand do not have an online presence, and 53% agreed they need more support when it comes to establishing one.

Mark Evans, international CEO of Newfold Digital and the owner of Crazy Domains, shared that 2020 forced SMBs owners to rethink their strategy and accelerate their digital transformation plans, regardless of whether they’re equipped for it or not.

“Businesses are finding new ways to make the most out of their web presence. And a new website or website improvements are proving to be efficient and affordable options to adapt to the aftermath of COVID-19,” said Evans.

Furthermore, the digital campaign will also be accompanied by two commercial videos, which will be running on Australia’s Metro TV, Digital TV, and billboards.

Australia – Global beauty brand L’Oréal in Australia has joined marketing board Australian Influencer Marketing Council (AiMCO), to support transparency and best practices in influencer marketing.

AiMCO is an industry body that brings together the expertise of a diverse group of industry professionals, marketers, and content creators who are committed to elevating influencer marketing best practice, campaign measurement, and industry knowledge. Its members are the guiding force behind its mission, principles, and industry codes.

Through the partnership, the members of the beauty brand, namely Emma Williamson, director of customer and social media governance, and Jenna Adamson, corporate legal, will be joining the newly formed AiMCO Marketer Advisory Council as the first fast-moving consumer goods (FMCG) beauty brand.

According to AiMCO, this move by L’Oréal Australia proves the importance of influencer marketing, as large brands are now getting on board with the council whose members are drawn from influencer marketing tech, social media, and talent agencies, as well as legal specialists, along with influencers and content creators. 

Commenting on the partnership, Williamson said that they are thrilled to have the opportunity to collaborate with AiMCO and other leading Australian influencer marketing businesses to help shape the landscape in an ever-evolving marketplace.

“Influencer marketing is here to stay. We recognize it is a critical lever in how to engage new audiences, reconnect with our existing consumers, and tap into forms of content that drive consumer trial and purchase. As an ever-present component in our media mix, it’s crucial that we get influencer marketing right. Consumers are savvy and if we want them to trust our brands, we need to ensure that the influencers we work with share our values and are authentic and transparent,” said Williamson.

Meanwhile, AiMCO’s chairman Detch Singh shared, “We’re excited to welcome L’Oréal Australia as the first of many brands to be joining AiMCO as a member. Influencer marketing is core to the media mix and it’s natural for leading and innovative brands such as L’Oréal Australia to want to play a role in shaping its future. The newly formed AiMCO Marketer Advisory council will be essential in ensuring we are addressing the needs of brand marketers with our initiatives moving forward.”

Sydney, Australia – Home loans specialist RAMS in Australia has recently launched an integrated campaign that highlights the statement ‘Home loans are what we do’, done in collaboration with advertising agency Saatchi & Saatchi.

RAMS, which deems to be the leading home loans specialist in the country, helps Australians realize the dream of homeownership by providing simple yet flexible home loans. It also offers a range of deposit products that are available online, home, and contents, as well as landlord insurance solutions through referral partners.

The campaign centered around RAMS’ ‘rambassador’ Raymond A Ram. He presented his confident, attitude-driven personality traits, and his role in the home-buying journey. Raymond celebrated the amazing things that can happen when a person focuses on one thing, which he associated with the brand’s expertise in the home loan space, reinforcing RAMS’ position as a first-party lender.

https://vimeo.com/545275823/445f3bfb4d

RAMS’ head of marketing and digital Christian Johansson said, “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”

Meanwhile, Sam Chappell, the creative director of Saatchi & Saatchi, commented, “RAMS has always been a little quirky. It’s fronted by a ram, after all. So we wanted to keep some fun in the brand while cementing our point of difference in the home lending category. With Dave Klaiber and the team at Heckler, we feel we’ve created something really unique.”

Australia – Independent creative agency Paper Moose in Australia has appointed two new creative directors to boost its creative department’s conceptual creative capabilities.

The new creative directors are Jeremy Willmott, former creative director at advertising agency The Hallway, and Kate Holdsworth, former senior copywriter at Paper Moose.

Willmott brings with him 15 years of experience working at some of London’s best digital and integrated agencies. He has previously worked as the creative director at The Hallway for clients such as ANZ, Google, and Dexus.

Meanwhile, Holdsworth joined Paper Moose two years ago and was a key player in helping Paper Moose transform into the full-service creative agency it is today. Her promotion comes after leading winning pitches and campaign work for clients including telco felix mobile, tea and coffee producers Bushells, and alcohol delivery service company Jimmy Brings, as well as environment protection regulator EPA, and the University of Technology Sydney. 

Furthermore, she has also worked at marketing company M&C Saatchi and creative agency Special Group Australia, where her work has been recognized at shows including Cannes and One Show.

In their new roles, both Willmott and Holdsworth will be responsible for building the creative department and pushing for effective, purposeful, and engaging work.

Paper Moose’s CEO and co-founder Nick Hunter shared that it has been an exciting decade for them of constantly evolving and reinventing how they can affect change through purpose-driven advertising. 

“I am thrilled for Jeremy and Kate to be leading the creative output at this critical junction in the company’s evolution, bringing with them a wealth of experience that reflects the creative and production hybrid approach we are finding incredibly effective for our clients and partners,” said Hunter.

Just recently, the creative agency has also announced other new hires in the creative department, namely Lucy Walker, the new creative services director,Katie McIntyre, the new art director, and Pete Saladino, the new copywriter, as well as Jason Fidel, the new junior designer, and the promotion of Georgia Shillington as the new design lead.

Sydney, Australia – Integral Ad Science, a global digital ad verification company, has announced a new partnership alongside the ANZ arm of advertising and public relations company dentsu to make IAS’ Total Visibility product more accessible to local advertisers.

‘Total Visibility’ allows advertisers to see not only the percentage of wasted media but also the financial impact, allowing them to optimize campaigns toward paths and publishers that are delivering cost-efficient and quality media. 

Using a single tag, Total Visibility provides access to the cost of video impressions that were partially viewed, mostly viewed, completely viewed or not viewed at all. Advertisers can then refine verification settings to reduce waste and better utilize every media dollar.

Dentsu is the latest to partner with IAS, furthering its commitment to deliver a comprehensive set of programmatic transparency solutions for marketers who need their campaigns to be highly effective and cost-efficient. Dentsu will now be able to combine the power of IAS’s Quality Impressions™ metric, with programmatic cost and the supply path data to inform and optimize their programmatic buying strategies while also driving media cost efficiencies for their clients.

Angela Tangas, CEO at dentsu ANZ, stated that advertiser clients want greater visibility on the full programmatic supply chain and to understand where their money is being invested end-to-end, just as consumers want to know how their products are made, where they are sourced from, and whether ethical and equitable practices are used in the supply chain.

“We’re committed to driving trust and transparency across all our media and digital advertising practices. Partnering with the IAS, a market leader in digital ad verification, to offer our clients access to a tool like Total Visibility is an important step to building trust and credibility in our industry,” Tangas stated.

Meanwhile, Jessica Miles, country manager at IAS ANZ, commented, “Programmatic advertising growth in Australia and New Zealand continues to surpass expectations, and with this partnership, we are bringing even greater transparency to dentsu’s programmatic buys, which is a win for advertisers across the region. 

She added, “With Total Visibility, dentsu ANZ can better understand the percentage of wasted media and the financial impact in real-time, enabling them to optimize client campaigns toward paths and publishers that deliver the highest quality media and cost efficiencies.”