Singapore – Marketing technology solutions provider AnyMind Group has recently announced that it is opening up its influencer marketing platform, AnyTag, to talent management agencies, influencer agencies, and multi-channel networks.
The AnyTag platform, which is already being used by marketing and public relations agencies across Asia, has a feature for influencer companies that enables deeper social media and channel analytics of their own influencers, identification of brand collaboration opportunities, and real-time campaign reporting. It also provides influencer companies with a single platform to better understand their talent and keep track of brand collaborations that their talents are working on.
Furthermore, influencer companies can also tap on AnyMind Group’s offerings in the direct-to-consumer space, including cloud manufacturing, e-commerce, and logistics, to enable their talents to create their own brands and sell their own branded products.
Following this endeavor, the company has also announced new features for marketers including lookalike modeling of influencers through natural language processing (NLP) – where they can easily identify influencers who are similar to high-performing influencers from previous campaigns – and easier identification of brands an influencer has worked with before – which can also aid in decision-making when selecting influencers for a campaign.
Both initiatives aim to make influencer marketing more collaborative, addressable, and accurate.
AnyMind Group’s Chief Operating Officer Rohit Sharma said that they now have the technology and business infrastructure to drive greater industry advancement across Asia and beyond.
He further shared that over the years, they have built a highly robust platform not just with a keen focus on functionality, but also one where they help marketers unlock opportunities for big data utilization in influencer marketing – from understanding user conversions and conversations to predictions, recommendations, among others.
“We will continue innovating and pushing boundaries in the technological aspect of influencer marketing and drive the next stage of evolution,” said Sharma.
Most recently, AnyMind Group announced the launch of the new features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. The company also announced a strategic partnership with Japan-based multi-channel network (MCN) UUUM to mutually utilize UUUM’s resources and AnyMind Group’s technology and data for influencer marketing and direct-to-consumer (D2C) offerings.