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Tag: aia

AIA HK BBDO insurance campaign
AIA’s new campaign with BBDO HK highlights insurance as an expression of care
Posted on June 23, 2026
by Aliza Carmona
Hong Kong – AIA has rolled out “Protection Comes in Many Ways”, a campaign created with BBDO Hong Kong that uses long-form storytelling and emotional narratives to underscore the role of insurance in protecting loved ones.  At the centre of the campaign is “Let Love Transcend Time”,...
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[Campaign] AIA Earth Day
AIA Singapore reframes sustainability through children-led film series
Posted on April 24, 2026
by Sharona Nicole Semilla
Singapore – AIA Singapore is betting that the cleanest answers to sustainability may not come from boardrooms or policy papers, but from children. The insurer has launched a four-part short film series that reframes environmental responsibility through the eyes of children aged six to twelve. The aim...
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AIA x Rethink Healthy
AIA spotlights Asia’s health pressures with ‘Rethink Healthy’ via BBH Singapore
Posted on February 10, 2026
by Sharona Nicole Semilla
Singapore – AIA Group has launched a new regional campaign, ‘Rethink Healthy’, created by BBH Singapore, calling on people across Asia to question long-held definitions of health and adopt a more inclusive, compassionate view of wellbeing. The work follows three character-led films, released monthly,...
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AIA Singapore empowers families through customised Monopoly game set, campaign launch for SG60
AIA Singapore empowers families through customised Monopoly game set, campaign launch for SG60
Posted on April 30, 2025
by Aliza Carmona
Insurance company AIA Singapore is empowering families through the launch of a customised Monopoly game set.
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Around 83% of Singapore residents prioritise financial management amidst economic challenges: study
Around 83% of Singapore residents prioritise financial management amidst economic challenges: study
Posted on February 7, 2025
by Aliza Carmona
A majority of Singapore residents (83%) are prioritising financial planning as they anticipate economic challenges this year, according to a study from insurance company AIA Singapore.
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AIA-Hong-Kong-Going-Beyond-With-You
AIA HK’s latest ad series highlights swimming champion Siobhan Haughey’s life stories
Posted on July 18, 2022
by Kathleen Murata
It features the life stories of Siobhan Haughey, which aims to inspire people to be brave and stay strong to rise to the challenge.
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Aussie mental health org makes a point on getting help via ‘music on hold’
Aussie mental health org makes a point on getting help via ‘music on hold'
Posted on March 16, 2022
by Teddy Cambosa
Grassroots advocacy organisation Australians for Mental Health (AfMH) has announced the launch of their new project entitled ‘Holding out for Help’, which makes use of hold music to shine light on long wait times for Australians when waiting for mental health treatment.
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dentsu bags aia my creative business
dentsu Malaysia bags AIA's creative business
Posted on February 24, 2021
by Kathleen Murata
AIA Malaysia has awarded dentsu Malaysia its creative business.
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